Trade Marketing & E-Commerce Executive

Country Farms Sdn Bhd; Shah Alam; On-site; MYR 45,000 - 78,000; Full time

Job summary

Country Farms Sdn Bhd is seeking a proactive Trade Marketing & E-Commerce Executive in Malaysia to bridge marketing strategy with operational execution across online marketplaces. You will manage storefronts, promotions, and cross-functional coordination to accelerate growth.

You will collaborate with Marketing, Sales, and Warehouse teams, analyze sales performance, and support events and POSM activation to enhance brand visibility and customer experience.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Business Admin, E-Commerce, or related field.
• 2–3 years of hands-on experience in e-commerce operations or trade marketing.
• Platform familiarity with e-commerce marketplaces (Shopee, Lazada, TikTok Shop).
• Strong command of Microsoft Excel; Canva design/editing is a plus.

Responsibilities

• Campaign Execution: develop and execute trade promotions, product launches, and integrated consumer campaigns.
• Channel Collaboration: design high-impact trade programs with channel partners and key accounts.
• Events & POSM Management: plan and execute POSM, merchandise, trade shows, roadshows and brand events.
• Market Insights: conduct store visits, audits, and competitor checks to identify trends and opportunities.
• Storefront Management: oversee listings, pricing, promos, and stock on Shopee, Lazada, TikTok Shop.
• Fulfillment Oversight: track orders through fulfillment and coordinate with Warehouse for timely dispatch.
• Campaign Coordination: align e-commerce campaigns with KAMs and platform reps.
• Customer Journey: handle order changes, returns, and inquiries to protect brand reputation.
• Payment Reconciliation: audit platform fees, payouts, and commissions with Finance.

Skills

E-commerce operations

Trade marketing

Digital sales

Channel management

Education

Diploma or Bachelor's degree in Marketing/Business Admin/E-Commerce

Tools

Excel

Canva

Job description

Are you a proactive, driven, and detail-oriented dynamic professional looking to bridge online marketplaces and retail trade strategies? We are seeking a Trade Marketing & E-Commerce Executive to drive consumer engagement, streamline our multi-channel e-commerce operations, and execute impactful trade marketing campaigns.

In this dual-impact role, you will be the bridge between marketing strategy and operational execution—managing online marketplaces, executing trade activations, coordinating cross-functional teams, and analyzing sales performance to accelerate business growth.

KEY RESPONSIBILITIES

Trade Marketing & Brand Activations

Campaign Execution: Collaborate with Marketing and Sales teams to develop and execute trade promotions, product launches, and integrated consumer campaigns.

Channel Collaboration: Partner with channel partners and key accounts to design high-impact trade programs that drive sell-through and elevate product visibility.

Events & POSM Management: Assist with point-of-sale materials (POSM), promotional merchandise, and supplier coordination. Help plan and execute trade shows, roadshows, and brand events.

Market Insights: Conduct regular market visits, store audits, and competitor checks to identify emerging market trends and opportunities.

E-Commerce Operations & Growth

Storefront Management: Oversee daily operations across core e-commerce marketplaces (e.g., Shopee, Lazada, TikTok Shop), ensuring accurate product listings, pricing, promo banners, and stock levels.

Fulfillment Oversight: Track orders from placement through fulfillment. Generate waybills/AWBs and liaise with the Warehouse team to guarantee timely dispatch.

Campaign Coordination: Align e-commerce campaigns, mega-sales, vouchers, and SKUs with Key Account Managers (KAMs) and platform representatives.

Customer Journey: Manage order cancellations, delays, returns, and customer inquiries, providing top-tier service to protect brand reputation.

Payment Reconciliation: Audit online sales, platform fees, payouts, and commissions alongside the Finance team to resolve discrepancies promptly.

Sales Reporting: Consolidate data across online channels to build monthly performance reports, tracking key growth metrics and sales trends.

Cross-Functional Coordination

Inter-Departmental Synergy: Act as a central point of contact between Marketing, Sales, Warehouse, Finance, Procurement, and QA/QC teams.

Vendor & Partner Management: Maintain strong working relationships with suppliers, vendors, and marketplace account managers.

REQUIREMENTS & QUALIFICATIONS

Education & Experience

Education: Diploma or Bachelor’s Degree in Marketing, Business Administration, E-Commerce, or a related field.

Experience: 2–3 years of hands-on experience in e-commerce operations, digital sales, or trade marketing.

Platform Expertise: Proven familiarity with e-commerce marketplaces (Shopee, Lazada, TikTok Shop, etc.).

Technical Proficiency: Strong command of Microsoft Office (especially Excel for data analysis and reporting). Working knowledge of Canva design/editing tools is a strong plus.

Analytical Mindset: Comfortable working with numbers, sales reconciliation, and operational reporting.

Languages: Business proficiency in written and spoken English and Bahasa Malaysia. Fluency in Mandarin is an added advantage.

Operational Attributes: Highly organized, proactive, and detail-oriented with the ability to manage multiple projects simultaneously under tight deadlines.

Flexibility: Willingness to support events, roadshows, store visits, and special operational projects as needed.

What We Offer

Collaborative and energetic work environment.

Opportunities for personal career growth in retail and digital commerce.

Competitive salary and performance-based incentives.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as an eCommerce Executive?
• Which of the following types of qualifications do you have?
• How would you rate your Bahasa Malaysia language skills?
• Have you worked in a role where you were responsible for vendor management?

Agriculture, Forestry & Fishing 51-100 employees

Country Farms Group of Companies (CFG) is a growing FMCG group in the wellness and health-oriented sector. With brands including Country Farm Organics, Beyond Meat, Nature’s Quest, Vince BetterFoods, Signature Premium Organic, JannaFarm and ANDA bottled water, we are one of the largest producers and marketers of nutraceuticals, functional food, organic and natural-based consumer products in Malaysia and significantly in the Asia Pacific Region.

The company markets healthier better-for-you consumer goods through both physical retail stores and e-commerce channel. We are dedicated to an exciting mission of introducing accessible and high quality healthier products to all consumers in the country and the surrounding regions. In line with our rapid expansion, we welcome enthusiastic and dynamic people to come on board to be part of our team.

Country Farms Group of Companies (CFG) is a growing FMCG group in the wellness and health-oriented sector. With brands including Country Farm Organics, Beyond Meat, Nature’s Quest, Vince BetterFoods, Signature Premium Organic, JannaFarm and ANDA bottled water, we are one of the largest producers and marketers of nutraceuticals, functional food, organic and natural-based consumer products in Malaysia and significantly in the Asia Pacific Region.

The company markets healthier better-for-you consumer goods through both physical retail stores and e-commerce channel. We are dedicated to an exciting mission of introducing accessible and high quality healthier products to all consumers in the country and the surrounding regions. In line with our rapid expansion, we welcome enthusiastic and dynamic people to come on board to be part of our team.

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What can I earn as an eCommerce Executive