Marketing Executive

Growth Well Industry Sdn. Bhd.; Plentong; On-site; MYR 42,000 - 66,000; Full time

Job summary

Growth Well Industry Sdn. Bhd. is seeking a Marketing Executive to drive brand awareness and online sales across offline and online channels. The role involves planning campaigns, managing e-commerce platforms, and developing compelling digital content to engage diverse customers.

You will collaborate with Sales, Trade Marketing and Customer Service to align strategies with business growth and monitor market trends to optimize performance. Fluency in multiple platforms is a plus.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business Administration, E-Commerce, Digital Marketing, Mass Communication or related field.
• 2-3 years of relevant experience in Marketing, Digital Marketing, E-Commerce or FMCG.
• Experience managing e-commerce platforms and online promotional campaigns is preferred.
• Good knowledge of Microsoft Office, especially Excel and PowerPoint.
• Experience with Canva, Meta Business Suite, TikTok, Shopee, Lazada or other e-commerce/digital platforms will be an advantage.

Responsibilities

• Plan and execute marketing campaigns to increase product awareness, engagement and sales.
• Manage and maintain the company’s e-commerce platforms and online stores.
• Plan and create engaging content for all platforms and manage social media presence.

Skills

Marketing

Digital Marketing

E-commerce

Content Creation

MS Office

Education

Marketing degree

Business degree

E-commerce knowledge

Tools

Canva

Meta Business Suite

TikTok

Shopee

Lazada

Excel

PowerPoint

Job description

We are looking for a creative, proactive and commercially-minded Marketing Executive to support the development and promotion of our food products across offline and online channels.

The successful candidate will be responsible for planning and executing marketing activities, managing e-commerce platforms, developing digital content, coordinating promotional campaigns, and monitoring market trends and campaign performance.

This role will work closely with the Sales, Trade Marketing, Customer Service and other departments to strengthen brand awareness, increase online sales and support overall business growth.

Key Responsibilities

1. Marketing & Brand Activities

   Plan and execute marketing campaigns to increase product awareness, engagement and sales.

   Support the development and implementation of marketing strategies.

   Coordinate product launches, promotional campaigns, events, roadshows and other marketing activities.

   Develop marketing materials including product information, brochures, promotional materials and digital content.

   Ensure consistent brand image and communication across marketing channels.

   Monitor competitors, market trends and consumer preferences and provide recommendations.

2. E-Commerce Management

   Manage and maintain the company's e-commerce platforms and online stores.

   Plan and execute online campaigns, promotions, vouchers, bundles and platform campaigns.

   Monitor online sales performance, product listings, pricing, stock availability and customer reviews.

   Ensure product information, images, descriptions and promotional content are updated and accurate.

   Coordinate with e-commerce platforms and relevant parties on campaigns, promotions and operational matters.

   Identify opportunities to improve sales, product visibility and customer conversion.

   Plan and create engaging content for all platforms.

   Manage and maintain the company's social media presence, including content planning and posting schedules.

   Coordinate photo/video shoots and other creative content production.

   Monitor social media engagement and campaign performance.

   Explore new digital marketing channels and opportunities to increase exposure.

3. Campaign & Promotion Management

   Coordinate promotional activities across online and offline channels.

   Work closely with the Sales and Marketing teams to align marketing campaigns with sales objectives.

   Liaise with external agencies, designers, printers, influencers and other marketing vendors when required.

   Monitor campaign timelines, budgets and deliverables to ensure activities are completed effectively.

4. Market Research & Analysis

   Conduct market research to identify consumer trends, competitor activities and new marketing opportunities.

   Monitor sales and marketing performance and prepare regular reports.

   Analyse campaign and e-commerce data to evaluate effectiveness and recommend improvements.

   Gather customer feedback and provide insights to support product and marketing decisions.

5. Cross-Functional Collaboration

   Work closely with Sales, Customer Service, Production, Supply Chain and other departments to support marketing and business objectives.

   Coordinate product availability and inventory requirements for marketing and e-commerce campaigns.

   Support other marketing and commercial projects assigned by Management.

Job Requirements

Diploma or Bachelor's Degree in Marketing, Business Administration, E-Commerce, Digital Marketing, Mass Communication or a related field.

Minimum 2-3 years of relevant experience in Marketing, Digital Marketing, E-Commerce, FMCG, Food Manufacturing or related industries.

Experience managing e-commerce platforms and online promotional campaigns is highly preferred.

Good knowledge of Microsoft Office, especially Excel and PowerPoint.

Experience with Canva, Meta Business Suite, TikTok, Shopee, Lazada or other e-commerce/digital platforms will be an advantage.

Good command of English, Bahasa Malaysia and Mandarin to effectively communicate with our diverse client base and stakeholders (preferred).

Creative, proactive, organised and detail-oriented.

What can I earn as a Marketing Executive

Our company was established in the year 1989 by our founder. The business nature of the company is manufacturer, wholesaler, importer & exporter of Vegetarian Health Food. As the company grow we successfully practiced and achieved various compliance certifications such as GMP, HACCP, ISO 22000, Halal and FDA. Until date, we have various range of products for different consumer demands. We promote good health, eco-friendly and sustainability.

In regards to our company's expansion and growth, we would like to invite high-caliber and self-motivated individuals to join us for the following position:

Our company was established in the year 1989 by our founder. The business nature of the company is manufacturer, wholesaler, importer & exporter of Vegetarian Health Food. As the company grow we successfully practiced and achieved various compliance certifications such as GMP, HACCP, ISO 22000, Halal and FDA. Until date, we have various range of products for different consumer demands. We promote good health, eco-friendly and sustainability.

In regards to our company's expansion and growth, we would like to invite high-caliber and self-motivated individuals to join us for the following position: