E-Retail Sales Manager (FMCG)

Rurutiki Sdn Bhd; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Rurutiki Sdn Bhd in Malaysia is seeking an experienced E-Retail Sales Manager to lead our sales function across FMCG retail and e-commerce. This role drives growth by developing strategic sales initiatives, strengthening client relationships, and leading a high-performing team to achieve sustainable revenue growth.

You will develop sales strategies, manage key accounts, and collaborate with brand principals and partners to maximize opportunities.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or related discipline.
• Minimum 8 years of sales management experience in FMCG/retail/e-commerce.
• Proven track record in achieving sales targets and managing key accounts.
• Strong understanding of FMCG retail, e-commerce marketplaces, and consumer trends.

Responsibilities

• Develop and execute comprehensive sales strategies aligned with revenue targets.
• Build and manage relationships with brand principals, retailers, and partners.
• Oversee daily sales operations and collaborate with Operations, Finance, and Warehouse teams.
• Lead, mentor, and develop a high-performing sales team with KPIs and coaching.

Skills

Sales leadership

FMCG experience

E-commerce

Budgeting

Forecasting

Negotiation

Stakeholder mgmt

Education

Bachelor's degree in Business Administration/Marketing/Sales

Tools

CRM platforms

Microsoft Excel

Job description

We are seeking an experienced and results-driven E-Retail Sales Manager to lead our sales function and accelerate business growth across the FMCG retail and e-commerce landscape. This role is responsible for developing strategic sales initiatives, strengthening client relationships, driving commercial performance, and leading a high-performing sales team to achieve sustainable revenue growth. The ideal candidate possesses strong commercial acumen, excellent leadership capabilities, and extensive experience managing key FMCG brands, retailers, and e-commerce partners within a fast-paced business environment.

Key responsibilities

Sales Strategy & Business Growth

• Develop and execute comprehensive sales strategies that align with the company's business objectives and revenue targets.
• Drive sustainable business growth by identifying new business opportunities, expanding existing accounts, and increasing market penetration.
• Establish annual sales targets, monitor sales performance, analyze business trends, and provide accurate sales forecasts.
• Continuously evaluate market dynamics, customer needs, competitor activities, and industry trends to identify growth opportunities.

Client & Business Development

• Build, manage, and strengthen long-term relationships with brand principals, key clients, retailers, and strategic business partners.
• Lead business reviews, commercial negotiations, and partnership discussions to maximize business opportunities.
• Ensure high levels of customer satisfaction through proactive account management and excellent service delivery.
• Collaborate with clients to develop joint business plans and commercial strategies that drive mutual growth.

Sales Operations & Commercial Excellence

• Oversee daily sales operations to ensure efficient execution of business plans and seamless collaboration across internal departments.
• Work closely with Operations, Finance, and Warehouse teams to ensure smooth execution of sales activities.
• Manage departmental budgets, operating expenses, and resource allocation to optimize profitability and operational efficiency.
• Lead process improvements and implement best practices to enhance overall sales effectiveness.

Leadership & Team Development

• Lead, mentor, and develop a high-performing sales team through effective coaching, performance management, and continuous development.
• Recruit, onboard, train, and retain top sales talent while fostering a positive, collaborative, and performance-driven culture.
• Set clear KPIs and performance expectations for team members, providing regular coaching and constructive feedback.
• Identify competency gaps and implement development plans to improve individual and team performance.
• Conduct performance evaluations and career development discussions to support employee growth and succession planning.

Reporting & Business Performance

• Prepare and present monthly sales performance reports, business insights, market analysis, and quarterly sales strategies to senior management.
• Monitor key business metrics, sales pipelines, profitability, and customer performance to ensure business objectives are achieved.
• Utilize sales data and analytics to drive informed business decisions and improve commercial outcomes.
• Ensure compliance with company policies, ethical standards, and governance requirements in all sales activities.

About you

Bachelor's Degree in Business Administration, Marketing, Sales, or a related discipline.

Minimum 8 years of sales management experience, preferably within the FMCG, Modern Trade, Retail, or E-Commerce industry.

Proven track record of consistently achieving and exceeding sales targets while managing key customer accounts.

Strong understanding of the FMCG retail ecosystem, e-commerce marketplaces, consumer trends, and commercial best practices.

Demonstrated experience managing relationships with brand owners, distributors, retailers, and strategic partners.

Strong commercial acumen with sound knowledge of sales planning, budgeting, pricing strategies, forecasting, and profitability management.

Excellent leadership, coaching, and people management skills with the ability to build and lead high-performing teams.

Strong analytical and problem-solving skills with the ability to interpret data and translate insights into business strategies.

Excellent negotiation, presentation, communication, and stakeholder management skills.

Fluent in both English and Mandarin (spoken and written) to effectively communicate with clients and business partners.

Proficient in Microsoft Office applications (Excel, PowerPoint, Word) and sales reporting or CRM platforms.

Able to thrive in a fast-paced, dynamic environment while managing multiple priorities and tight deadlines.

Willing to travel as required.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Retail Sales Manager?
• Which of the following types of qualifications do you have?
• Are you willing to travel for this role when required?

Born in Malaysia, we are powered by 90 years of FMCG trade and distribution expertise. We combine market connectivity, actionable intelligence, and tech- enabled execution into a unified growth engine, helping brands unlock Malaysia and scale across South EastAsia with confidence and clarity.

In a region where e-commerce is fast-moving, fragmented, and complex, Rurutiki transforms complexity into opportunity and ambition into measurable success.

Our Vision

To be the trusted growth partner for ambitious brands across SEA

Our Mission

Unlock sustainable growth for partners through innovation, creativity, and operational excellence.

Born in Malaysia, we are powered by 90 years of FMCG trade and distribution expertise. We combine market connectivity, actionable intelligence, and tech- enabled execution into a unified growth engine, helping brands unlock Malaysia and scale across South EastAsia with confidence and clarity.

In a region where e-commerce is fast-moving, fragmented, and complex, Rurutiki transforms complexity into opportunity and ambition into measurable success.

Our Vision

To be the trusted growth partner for ambitious brands across SEA

Our Mission

Unlock sustainable growth for partners through innovation, creativity, and operational excellence.

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What can I earn as a Retail Sales Manager