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The Body Shop Malaysia is seeking an experienced E-commerce Manager to lead online sales and digital marketing for InNature Berhad’s key subsidiary, overseeing storefronts on Shopee, Lazada, TikTok Shop and brand websites.
You will manage a dedicated team, drive marketplace performance, execute marketing strategies, and coordinate with platform partners to grow revenue, optimize listings, and boost traffic through strategic advertising.
Position Overview:
We are seeking an experienced E-commerce Manager to lead online sales and digital marketing efforts for one ofInNature Berhad’s key subsidiaries overseeing and grow client storefronts across Shopee, Lazada, TikTok Shop and web platforms.
This person will manage our brand’s presence across e-commerce platforms leading a dedicated team, driving marketplace performance, executing marketing strategies, and liaising with platform partners to ensure smooth store operations and revenue growth. You’ll be responsible for growing sales, optimizing product listings, and driving traffic through strategic advertising.
Key Responsibilities:
Team & Platform Partner Management
Lead and oversee platform partners managing day-to-day operations of stores across Shopee, Lazada, TikTok and brand websites.
Set performance standards, KPIs, and governance to ensure operational quality, platform compliance, and campaign readiness.
Establish and enforce SOPs, review partner performance, and manage escalations to meet business objectives.
Market & Competitor Analysis
Benchmark against competitors to understand pricing, campaign strategy, and product trends.
Conduct market and competitor analysis to benchmark pricing, campaign strategies, platform initiatives, and product trends.
Stay up to date with marketplace changes, new features, and consumer behaviour trends to inform strategy.
Performance Management & Optimization
Monitor and review e-commerce performance across all platforms (sales, traffic, conversion, ad spend) and provide strategic recommendations for improvement.
Cross-Functional & Stakeholder Management
Coordinate with internal teams (marketing, logistics, customer service, finance) and external partners to ensure smooth end-to-end e-commerce operations.
Lead issue resolution and escalation management related to platform performance, campaigns, or customer experience.
Reporting & Insights
Consolidate and present campaign performance, business results, and actionable insights to internal stakeholders.
Requirements:
Bachelor’s degree in Marketing, Business, E-commerce, or related field
At least 5 years of experience in e-commerce and digital ads (beauty industry is a plus)
Strong knowledge of online platforms like Shopee, Lazada, and ad tools (Meta, TikTok, Lazada Ads)
Good analytical and problem-solving skills
Able to work independently, manage projects, and multitask
Creative mindset with attention to detail
Basic knowledge of SEO, SEM, or digital marketing is a bonus
Your application will include the following questions:
Our story started in Brighton, England in 1976. There our founder Dame Anita Roddick began mixing her own products and infusing them with a new idea: that business could be a force for good. Following her vision, for 40 years we’ve been rule breaking, never faking and change making. We now have over 3,000 stores in 66 countries and employ over 22,000 people who help us bring our unique blend of ethical beauty with a sense of humour and serious purpose to the world.
Never afraid to stand out from the crowd and stand up for what’s right, we search the world for the finest ethically-sourced ingredients to create a range of naturally-inspired beauty products.
Today our dedication to use business as a force for good is stronger than ever. As part of our Enrich Not Exploit™ Commitment, we’ve made it our mission to enrich our products, our people and our planet. That means working fairly with our farmers and suppliers and helping communities thrive through our Community Trade programme, being 100% vegetarian and always and forever being firmly against animal testing.
Our story started in Brighton, England in 1976. There our founder Dame Anita Roddick began mixing her own products and infusing them with a new idea: that business could be a force for good. Following her vision, for 40 years we’ve been rule breaking, never faking and change making. We now have over 3,000 stores in 66 countries and employ over 22,000 people who help us bring our unique blend of ethical beauty with a sense of humour and serious purpose to the world.
Never afraid to stand out from the crowd and stand up for what’s right, we search the world for the finest ethically-sourced ingredients to create a range of naturally-inspired beauty products.
Today our dedication to use business as a force for good is stronger than ever. As part of our Enrich Not Exploit™ Commitment, we’ve made it our mission to enrich our products, our people and our planet. That means working fairly with our farmers and suppliers and helping communities thrive through our Community Trade programme, being 100% vegetarian and always and forever being firmly against animal testing.
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