TELEMARKETER

KOLEJ UNITI KOTA BHARU; Kota Bharu; On-site; MYR 28,000 - 45,000; Full time

Job summary

Kolej UNITI Kota Bharu is seeking a Telemarketing Officer to promote the college's diploma programmes and generate student enrolments through telephone calls, WhatsApp and other communication channels.

You will engage with prospective students and parents, manage enquiries, and work closely with the Marketing and Student Recruitment team to support enrolment strategies and institutional growth.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business Administration, Communications or related fields is an advantage.
• Fresh graduates are encouraged to apply.
• Previous experience in telemarketing, telesales, sales or customer service is an added advantage.
• Excellent verbal communication and interpersonal skills.
• Confident, persuasive and enthusiastic in engaging with prospective students.
• Good knowledge of WhatsApp Business, Microsoft Office and social media platforms.

Responsibilities

• Promote diploma programmes via outbound calls.
• Generate and develop potential student leads through channels.
• Explain programmes, entry requirements, tuition fees, financial assistance and admission procedures.
• Encourage applicants and enrollments from prospects.
• Handle enquiries, objections and concerns professionally.
• Follow up with prospects via calls, WhatsApp and other platforms.
• Maintain prospective student databases and lead records.
• Achieve daily, weekly and monthly recruitment targets.
• Support marketing campaigns and recruitment initiatives.
• Prepare daily/monthly telemarketing performance reports.
• Perform related duties as assigned.

Skills

Verbal communication

Interpersonal skills

Time management

Independent & team work

Sales/telemarketing mindset

Education

Diploma or Bachelor's Degree in Marketing/Business/Communications

Tools

WhatsApp Business

Microsoft Office

Social media platforms

Job description

The Telemarketing Officer is responsible for promoting Kolej UNITI Kota Bharu's academic programmes and generating student enrolments through telephone calls, WhatsApp and other communication channels.

You will engage with prospective students and parents, provide accurate information about academic programmes and admission requirements, manage enquiries, conduct consistent follow-ups and achieve assigned student recruitment targets.

The successful candidate will work closely with the Marketing and Student Recruitment team to support the college's enrolment strategies and institutional growth.

2. KEY RESPONSIBILITIES

Make outbound calls to prospective students and parents to promote the college's diploma programmes.

Generate, identify and develop potential student leads through various channels.

Explain academic programmes, entry requirements, tuition fees, financial assistance and admission procedures.

Engage with prospective students and encourage them to apply and enroll at the college.

Handle enquiries, objections and concerns professionally and effectively.

Conduct systematic follow-ups through telephone calls, WhatsApp and other communication platforms.

Maintain and update prospective student databases and lead management records.

Achieve assigned daily, weekly and monthly call and student recruitment targets.

Build and maintain positive relationships with prospective students and parents.

Support marketing campaigns, promotional activities and student recruitment initiatives.

Prepare daily and monthly telemarketing performance reports.

Perform other related duties as assigned by the management.

3. WE'RE LOOKING FOR

Qualifications & Experience

Diploma or Bachelor's Degree in Marketing, Business Administration, Communication or related fields is an advantage.

Fresh graduates are encouraged to apply.

Previous experience in telemarketing, telesales, sales or customer service is an added advantage.

Excellent verbal communication and interpersonal skills.

Confident, persuasive and enthusiastic in engaging with prospective students.

Strong sales, negotiation and objection-handling abilities.

Good knowledge of WhatsApp Business, Microsoft Office and social media platforms.

Able to manage leads, maintain databases and conduct effective follow-ups.

Good organisational, time management and problem-solving skills.

Able to work independently and as part of a team.

Target-oriented, self-motivated and results-driven.

Good command of Bahasa Malaysia; proficiency in English is an advantage.

Personal Attributes

Friendly, approachable and confident personality.

Positive attitude and willingness to learn.

Persistent and resilient when handling rejection.

Passionate about education and student engagement.

Responsible, disciplined and committed to achieving targets.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?


• What's your expected monthly basic salary?


• How many years' experience do you have as a Telemarketer?


• Which of the following types of qualifications do you have?


• How many years experience in Telemarketing do you have?


• How would you rate your Bahasa Malaysia language skills?