Student Recruitment Outreach Specialist

KOLEJ UNITI KOTA BHARU; Kota Bharu; On-site; MYR 28,000 - 45,000; Full time

Job summary

Kolej UNITI Kota Bharu is seeking a Telemarketing Officer to promote the college's diploma programmes and generate student enrolments through telephone calls, WhatsApp and other communication channels.

You will engage with prospective students and parents, manage enquiries, and work closely with the Marketing and Student Recruitment team to support enrolment strategies and institutional growth.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business Administration, Communications or related fields is an advantage.
• Fresh graduates are encouraged to apply.
• Previous experience in telemarketing, telesales, sales or customer service is an added advantage.
• Excellent verbal communication and interpersonal skills.
• Confident, persuasive and enthusiastic in engaging with prospective students.
• Good knowledge of WhatsApp Business, Microsoft Office and social media platforms.

Responsibilities

• Promote diploma programmes via outbound calls.
• Generate and develop potential student leads through channels.
• Explain programmes, entry requirements, tuition fees, financial assistance and admission procedures.
• Encourage applicants and enrollments from prospects.
• Handle enquiries, objections and concerns professionally.
• Follow up with prospects via calls, WhatsApp and other platforms.
• Maintain prospective student databases and lead records.
• Achieve daily, weekly and monthly recruitment targets.
• Support marketing campaigns and recruitment initiatives.
• Prepare daily/monthly telemarketing performance reports.
• Perform related duties as assigned.

Skills

Verbal communication

Interpersonal skills

Time management

Independent & team work

Sales/telemarketing mindset

Education

Diploma or Bachelor's Degree in Marketing/Business/Communications

Tools

WhatsApp Business

Microsoft Office

Social media platforms

Job description

Kolej UNITI Kota Bharu is seeking a Telemarketing Officer to promote the college's diploma programmes and generate student enrolments through telephone calls, WhatsApp and other communication channels.

You will engage with prospective students and parents, manage enquiries, and work closely with the Marketing and Student Recruitment team to support enrolment strategies and institutional growth.