Admin Marketing Executive

Asian Tourism International College (ATI College); West Coast Division; On-site; MYR 28,000 - 50,000; Full time

Job summary

Asian Tourism International College (ATI College) is seeking a marketing administrator to handle filing, data entry, and promotional tasks. The role involves preparing letters and reports, coordinating with departments on admissions, and supporting marketing campaigns for college programmes.

You will manage social media content, design promotional materials, respond to inquiries, and assist in achieving recruitment targets. Open days and education fairs are part of the responsibilities.

Qualifications

• Bachelor's degree or Diploma in Marketing, Business Administration or related field.
• Excellent written and verbal communication in Bahasa Malaysia, English and other dialects is an advantage.
• Minimum 2 years in a marketing/communications role, preferably in education or service industry.
• Ability to craft compelling content and manage digital campaigns.

Responsibilities

• Handle filing, documentation, data entry and other marketing administrative tasks.
• Prepare letters, reports, forms and marketing related documents.
• Coordinate with other departments regarding student admissions and related matters.
• Assist in planning and executing marketing campaigns to promote college programmes.
• Manage social media platforms and prepare content for promotional posts.
• Design or coordinate posters, flyers, banners and other promotional materials.
• Respond to enquiries received through WhatsApp, social media, phone calls and other channels.
• Follow up with prospective students regarding programme information, applications and registration.
• Assist in achieving student recruitment and enrolment targets.
• Assist in organising open days, education fairs, school visits, roadshows and promotional events.
• Coordinate event materials, logistics, registration and attendance records.
• Liaise with schools, education counsellor, vendors and external organisations.
• Prepare event reports and follow up with prospective students after events.
• Track enquiries, follow-ups, applications and confirmed student enrolments.
• Maintain records of marketing materials, promotional items and campaign expenses.
• Monitor the effectiveness of marketing activities and report progress to the Marketing Manager.
• Monitor marketing performance and provide regular reports to identify opportunities for improvement.
• Stay updated with industry trends and best practices to continuously enhance our marketing strategies.
• Perform other related duties as assigned by the supervisor.

Skills

Content writing

Social media management

Event coordination

Marketing analytics

Communication skills

Education

Bachelor's degree or Diploma in Marketing or Business Administration

Tools

Content Management Systems

Social media platforms

Email marketing tools

Analytics tools

Job description

Handle filing, documentation, data entry and other marketing administrative tasks.

Prepare letters, reports, forms and marketing related documents.

Coordinate with other departments regarding student admissions and related matters.

Assist in planning and executing marketing campaigns to promote college programmes.

Manage social media platforms and prepare content for promotional posts.

Design or coordinate the preparation of posters, flyers, banners and other promotional materials to showcase our programmes and college experience.

Respond to enquiries received through WhatsApp, social media, phone calls and other channels.

Follow up with prospective students regarding programme information, applications and registration.

Assist in achieving student recruitment and enrolment targets.

Assist in organising open days, education fairs, school visits, roadshows and promotional events.

Coordinate event materials, logistics, registration and attendance records.

Liaise with schools, education counsellor, vendors and external organisations.

Prepare event reports and follow up with prospective students after events.

Track enquiries, follow-ups, applications and confirmed student enrolments.

Maintain records of marketing materials, promotional items and campaign expenses.

Monitor the effectiveness of marketing activities and report progress to the Marketing Manager.

Monitor marketing performance and provide regular reports to identify opportunities for improvement.

Stay updated with industry trends and best practices to continuously enhance our marketing strategies.

Perform other related duties as assigned by the supervisor.

Requirements

Bachelor's degree or Diploma in Marketing, Business Administration or a related field.

Able to write and communicate in Bahasa Malaysia, English and other dialect would be an added advantages.

Minimum 2 years of experience in a marketing or communications role, preferably in the education or service industry.

Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.

Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.

Strong analytical skills to track, measure, and optimize marketing campaigns.

Creativity and a keen eye for design to produce visually appealing marketing materials.

Collaborative mindset and the ability to work effectively with cross-functional teams.