Talent Programs Lead, APAC

EPAM Systems; Malaysia; Hybrid; MYR 180,000 - 300,000; Full time

Job summary

EPAM Systems Inc. is seeking a Talent Programs Lead to drive employer branding and recruitment marketing for tech talent across Asia-Pacific. You will own programs end to end—from idea and budget through launch and results—engaging engineers and tech communities across Vietnam, Malaysia, China, and wider APAC.

Build memorable campaigns using audience data and AI tools, while leading a regional team. The role focuses on growing EPAM's APAC referral channels (internal, external, affiliate) with

Qualifications

• Experience in Employer Branding and Recruitment Marketing.
• Proven ability to manage multi-channel campaigns.
• Strong knowledge of IT talent market in the APAC region.
• Budget ownership and measurement of results.
• Excellent English communication and storytelling skills.

Responsibilities

• Develop and execute employer branding and talent attraction programs aligned with regional/global goals.
• Own APAC referral programs (internal/external/affiliate) with incentive design and campaigns.
• Drive recruitment marketing campaigns across digital channels to boost brand awareness and candidate engagement.
• Partner with recruiters and sourcing teams to grow pipelines and improve candidate experience.
• Collaborate with Global and Regional Marketing teams to ensure brand consistency while localizing messages.

Skills

Employer Branding

Recruitment Marketing

Talent Attraction

Digital Marketing

AI tools familiarity

Stakeholder Management

English Communication

LinkedIn

AI content tools

Tools

LinkedIn

AI content tools

Job description

EPAM Systems is looking for a Talent Programs Lead to drive employer branding and recruitment marketing programs for tech talent across Asia-Pacific. You will own programs end to end — from idea and budget through launch and results — reaching engineers and tech communities across Vietnam, Malaysia, China and the wider APAC region. Your strategies and campaigns will help EPAM grow its engineering teams: you'll build programs people remember, use audience behavior data and AI tools to improve them, and work with a multicultural regional and global team. A key focus of the role is EPAM's referral channel — already one of our top-3 hiring channels by efficiency and recognized with Silver for Best Recruitment Referral System at Singapore's Employee Experience Awards 2023. You will own our three referral programs (internal, external, affiliate) with a mandate to double the channel's share of hires, with an agreed budget and the freedom to design incentives, test, and scale what performs. If you want real ownership, a regional stage, and the stability and resources of a global company behind your ideas, this role is for you.

Responsibilities

• Develop and execute employer branding and talent attraction programs aligned with regional and global objectives
• Own and grow EPAM's APAC referral programs (internal, external, affiliate) — strategy, incentive design, ambassador initiatives and campaigns — with growth of the channel's share of hires as a key performance measure
• Drive recruitment marketing campaigns across digital channels, including job posts, email nurture programs and paid campaigns, to increase brand awareness and candidate engagement
• Partner closely with recruiters and talent sourcing teams across APAC to support hiring growth, strengthen talent pipelines, and improve candidate experience
• Create engaging, localized content showcasing EPAM's culture, technologies, people, projects and career opportunities
• Build and maintain strong relationships with tech communities, universities, industry partners and external stakeholders across the region
• Collaborate with Global and Regional Marketing teams to ensure brand consistency while adapting communications for local market relevance
• Support and organize tech events, meetups, webinars and university activities to strengthen EPAM's visibility in the technology market

Requirements

• Proven experience in Employer Branding, Recruitment Marketing, Talent Attraction, Digital Marketing or related fields
• Experience leading or growing referral, advocacy or lifecycle marketing programs, with measurable results
• Strong understanding of the IT talent market and technology community landscape in the APAC region
• Experience managing multi-channel marketing campaigns and content-driven initiatives
• An entrepreneurial, self-starting approach: comfortable owning a budget, testing ideas and being measured on outcomes
• Familiarity with AI tools, frameworks and prompt engineering to optimize marketing workflows, content generation and campaign performance
• Strong stakeholder management and cross-functional collaboration skills in dynamic, fast-paced environments
• Excellent communication, storytelling and content creation skills in English, including copywriting and visual content
• Nice to have Experience in IT services, software outsourcing or multinational technology environments
• Experience organizing tech community events, meetups, webinars or university engagement activities
• Mandarin or other regional languages