APAC Talent Programs Lead: Employer Branding & Referrals

EPAM Systems Inc; Kuala Lumpur; On-site; MYR 120,000 - 240,000; Full time

Job summary

EPAM Systems Inc is seeking a Talent Programs Lead to drive employer branding and recruitment marketing across Asia-Pacific, including Malaysia. You will own programs end-to-end—from idea and budget through launch and results—and build campaigns that reach engineers and tech communities.

Collaborate with regional and global teams to grow APAC referral programs (internal, external, affiliate) and run multi-channel campaigns.

Qualifications

• Proven experience in Employer Branding and Recruitment Marketing with measurable results.
• Experience leading or growing referral, advocacy or lifecycle marketing programs.
• Strong understanding of the IT talent market in the APAC region and multi-channel campaigns.
• Excellent English storytelling, copywriting and content creation skills.

Responsibilities

• Develop and execute employer branding and talent attraction programs aligned with regional/global objectives.
• Own and grow EPAM's APAC referral programs (internal, external, affiliate) with design incentives and campaigns.
• Drive recruitment marketing campaigns across digital channels to increase brand awareness and candidate engagement.
• Partner with recruiters and talent sourcing teams across APAC to support hiring growth and pipelines.
• Create engaging, localized content showcasing EPAM's culture, technologies, people and opportunities.
• Build relationships with tech communities, universities and industry partners across the region.
• Collaborate with Global and Regional Marketing to ensure brand consistency with local relevance.
• Support and organize tech events, meetups, webinars and university activities.

Skills

Employer branding

Recruitment marketing

Talent attraction

Digital marketing

Referral programs

Multi-channel marketing

Content creation

Storytelling

Budget ownership

Stakeholder management

APAC market knowledge

AI tools familiarity

Job description

EPAM Systems Inc is seeking a Talent Programs Lead to drive employer branding and recruitment marketing across Asia-Pacific, including Malaysia. You will own programs end-to-end—from idea and budget through launch and results—and build campaigns that reach engineers and tech communities.

Collaborate with regional and global teams to grow APAC referral programs (internal, external, affiliate) and run multi-channel campaigns.