Talent Programs Lead, APAC

EPAM Systems; Kuala Lumpur; On-site; MYR 120,000 - 240,000; Full time

Job summary

EPAM Systems Inc is seeking a Talent Programs Lead to drive employer branding and recruitment marketing across Asia-Pacific, including Malaysia. You will own programs end-to-end—from idea and budget through launch and results—and build campaigns that reach engineers and tech communities.

Collaborate with regional and global teams to grow APAC referral programs (internal, external, affiliate) and run multi-channel campaigns.

Qualifications

• Proven experience in Employer Branding and Recruitment Marketing with measurable results.
• Experience leading or growing referral, advocacy or lifecycle marketing programs.
• Strong understanding of the IT talent market in the APAC region and multi-channel campaigns.
• Excellent English storytelling, copywriting and content creation skills.

Responsibilities

• Develop and execute employer branding and talent attraction programs aligned with regional/global objectives.
• Own and grow EPAM's APAC referral programs (internal, external, affiliate) with design incentives and campaigns.
• Drive recruitment marketing campaigns across digital channels to increase brand awareness and candidate engagement.
• Partner with recruiters and talent sourcing teams across APAC to support hiring growth and pipelines.
• Create engaging, localized content showcasing EPAM's culture, technologies, people and opportunities.
• Build relationships with tech communities, universities and industry partners across the region.
• Collaborate with Global and Regional Marketing to ensure brand consistency with local relevance.
• Support and organize tech events, meetups, webinars and university activities.

Skills

Employer branding

Recruitment marketing

Talent attraction

Digital marketing

Referral programs

Multi-channel marketing

Content creation

Storytelling

Budget ownership

Stakeholder management

APAC market knowledge

AI tools familiarity

Job description

EPAM Systems is looking for a Talent Programs Lead to drive employer branding and recruitment marketing programs for tech talent across Asia-Pacific.You will own programs end to end — from idea and budget through launch and results — reaching engineers and tech communities across Vietnam, Malaysia, China and the wider APAC region. Your strategies and campaigns will help EPAM grow its engineering teams: you'll build programs people remember, use audience behavior data and AI tools to improve them, and work with a multicultural regional and global team.A key focus of the role is EPAM's referral channel — already one of our top-3 hiring channels by efficiency and recognized with Silver for Best Recruitment Referral System at Singapore's Employee Experience Awards 2023. You will own our three referral programs (internal, external, affiliate) with a mandate to double the channel's share of hires, with an agreed budget and the freedom to design incentives, test, and scale what performs.If you want real ownership, a regional stage, and the stability and resources of a global company behind your ideas, this role is for you.ResponsibilitiesDevelop and execute employer branding and talent attraction programs aligned with regional and global objectivesOwn and grow EPAM's APAC referral programs (internal, external, affiliate) — strategy, incentive design, ambassador initiatives and campaigns — with growth of the channel's share of hires as a key performance measureDrive recruitment marketing campaigns across digital channels, including job posts, email nurture programs and paid campaigns, to increase brand awareness and candidate engagementPartner closely with recruiters and talent sourcing teams across APAC to support hiring growth, strengthen talent pipelines, and improve candidate experienceCreate engaging, localized content showcasing EPAM's culture, technologies, people, projects and career opportunitiesBuild and maintain strong relationships with tech communities, universities, industry partners and external stakeholders across the regionCollaborate with Global and Regional Marketing teams to ensure brand consistency while adapting communications for local market relevanceSupport and organize tech events, meetups, webinars and university activities to strengthen EPAM's visibility in the technology marketRequirementsProven experience in Employer Branding, Recruitment Marketing, Talent Attraction, Digital Marketing or related fieldsExperience leading or growing referral, advocacy or lifecycle marketing programs, with measurable resultsStrong understanding of the IT talent market and technology community landscape in the APAC regionExperience managing multi-channel marketing campaigns and content-driven initiativesAn entrepreneurial, self-starting approach: comfortable owning a budget, testing ideas and being measured on outcomesFamiliarity with AI tools, frameworks and prompt engineering to optimize marketing workflows, content generation and campaign performanceStrong stakeholder management and cross-functional collaboration skills in dynamic, fast-paced environmentsExcellent communication, storytelling and content creation skills in English, including copywriting and visual contentNice to haveExperience in IT services, software outsourcing or multinational technology environmentsExperience organizing tech community events, meetups, webinars or university engagement activitiesMandarin or other regional languagesWe offerBy choosing EPAM, you're getting a job at one of the most loved workplaces according to Newsweek 2021 & 2022&2023.Employee ideas are the main driver of our business. We have a very supportive environment where your voice mattersYou will be challenged while working side-by-side with the best talent globally. We work with top-notch technologies, constantly seeking new industry trends and best practicesWe offer a transparent career path and an individual roadmap to engineer your future & accelerate your journeyAt EPAM, you can find vast opportunities for self-development: online courses and libraries, mentoring programs, partial grants of certification, and experience exchange with colleagues around the world. You will learn, contribute, and grow with usLife at EPAMEPAM is a leader in the fastest-growing segment (product development/digital platform engineering) of the IT industry. We acquired Just-BI in 2021 to reinforce our leading position as a global Business Intelligence services provider and have been growing rapidly. With a talented multinational team, we provide data and analytics expertiseWe are currently involved in end-to-end BI design and implementation projects in major national and international companies. We are proud of our entrepreneurial start-up culture and are focused on investing in people by creating continuous learning and development opportunities for our employees who deliver engineering excellence for our clients