Strategic Merchant & Wholesale Growth Lead

come come trading sdn bhd; Kuala Lumpur; On-site; MYR 72,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Career development

Team environment

Flexible work arrangements

Training and development

Job summary

Come Come Trading Sdn Bhd (拜托拜托) is seeking a Business Development Executive (Merchant & Wholesale) to drive new business growth in Kuala Lumpur. You will identify and onboard F&B merchants for our grocery and fresh produce wholesale supply, building long-term partnerships with restaurant, cafe and stall owners.

The role requires a proven B2B sales track record, strong negotiation skills, and the ability to work independently and travel within KL to visit merchant sites.

Qualifications

• Proven track record in business development, B2B sales, wholesale sales or F&B merchant relationship management.
• Good understanding of the local KL F&B industry and wholesale purchasing needs.
• Excellent communication and interpersonal skills to build rapport with merchant owners.
• Demonstrated ability to identify and convert leads into regular buying accounts.
• Willingness to travel within KL for merchant site visits.

Responsibilities

• Identify and prospect new F&B merchants across target areas in KL to grow wholesale customer base and revenue.
• Develop and maintain trusted long-term relationships with restaurant owners, cafe operators and key decision-makers.
• Conduct local market research and competitor analysis on grocery wholesale, fresh supply and pricing.
• Prepare and present wholesale product catalogue, pricing proposals and supply terms to prospective clients.
• Negotiate supply agreements, pricing, credit terms and delivery arrangements, and close wholesale partnerships on profitable terms.
• Collaborate with operations, logistics and inventory teams to ensure smooth order fulfilment and after-sales support.

Skills

Business development

B2B sales

Wholesale sales

Merchant relationships

Education

Diploma or Bachelor’s Degree in Business, Commerce, Sales, Operations or a related field

Job description

Come Come Trading Sdn Bhd (拜托拜托) is seeking a Business Development Executive (Merchant & Wholesale) to drive new business growth in Kuala Lumpur. You will identify and onboard F&B merchants for our grocery and fresh produce wholesale supply, building long-term partnerships with restaurant, cafe and stall owners.

The role requires a proven B2B sales track record, strong negotiation skills, and the ability to work independently and travel within KL to visit merchant sites.