Strategic FMCG Sales Manager: Growth & Leadership

Country Farms Sdn Bhd; Shah Alam; On-site; MYR 60,000 - 100,000; Full time

Job summary

Country Farms Sdn Bhd is seeking an Assistant Sales Manager in Malaysia to develop and execute strategic sales plans, drive revenue growth, and expand market share. You will manage a sales team, budgets, and key accounts while coordinating with cross-functional teams to ensure product availability and effective promotions.

The role requires strong leadership, negotiation, and analytical skills with FMCG experience and a focus on customer satisfaction and profitability.

Qualifications

• Bachelor's degree or professional qualification in Business, Marketing, Economics or related field.
• 5–8 years of relevant sales experience in FMCG, with 2–3 years in a managerial capacity.
• Proven experience in key account and distributor management, sales planning and trade marketing execution.

Responsibilities

• Develop and execute short- and long-term sales strategies to meet targets and grow revenue.
• Plan and optimize sales routes, territories, and distribution to maximize market penetration.
• Monitor sales activities, coverage, and performance to ensure effective execution of plans.
• Analyze market trends, customer needs and competitor activities to identify growth opportunities.
• Build and maintain relationships with key accounts, distributors and strategic partners.
• Negotiate pricing and terms while protecting margins and ensuring policy compliance.
• Collaborate with Marketing, Product Development, Procurement and Supply Chain to align plans.

Skills

Sales leadership

Key account management

Budget management

Trade marketing

Education

Bachelor's degree or professional qualification

Job description

Country Farms Sdn Bhd is seeking an Assistant Sales Manager in Malaysia to develop and execute strategic sales plans, drive revenue growth, and expand market share. You will manage a sales team, budgets, and key accounts while coordinating with cross-functional teams to ensure product availability and effective promotions.

The role requires strong leadership, negotiation, and analytical skills with FMCG experience and a focus on customer satisfaction and profitability.