SEO Content Specialist: Growth‑Driven, GEO‑Focused

GrowthOps Asia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

GrowthOps Asia is a marketing transformation solutions provider known for delivering high-impact digital experiences. Across Asia, we offer a diverse array of highly sought-after technology, user experience, creative, consulting and marketing professionals that work as a collaborative team to help build, launch, and grow brands across digital platforms.

We are hiring a Content & SEO Specialist to create high-quality, people-first content optimised for SEO, conduct keyword and audience research,

Qualifications

• Proven track record delivering SEO-focused content that drives organic growth.
• Experience with SEO and content performance tools.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Bahasa Malaysia (Malay) language proficiency is a must.

Responsibilities

• Create high-quality, people-first content optimised for SEO, with consideration for GEO search experiences and tailored to markets such as Singapore and Malaysia.
• Review, optimise, and refresh existing content to improve organic visibility and engagement.
• Conduct keyword, topic, audience, and search-intent research to develop content plans that attract qualified traffic and generate leads.
• Edit and improve copy directly, rewriting content when needed.
• Own end-to-end content workflow from ideation through publishing and performance reporting.
• Understand client business needs to shape relevant content strategies and drive impact.
• Monitor performance of client blogs and GrowthOps Asia site content, delivering actionable recommendations.
• Track competitors and market trends to identify opportunities and gaps.
• Evaluate and prioritise content projects based on growth potential and strategic relevance.
• Collaborate with SEO specialists and account managers to align content with broader strategies and technical requirements.
• Stay current on SEO, generative AI search, content marketing, and AI-assisted workflows, adapting processes as platforms evolve.

Skills

SEO fundamentals

Content strategy

Keyword research

HTML/Schema

Tools

Google Search Console

GA4

Semrush

Ahrefs

Moz

ChatGPT

Gemini

Job description

GrowthOps Asia is a marketing transformation solutions provider known for delivering high-impact digital experiences. Across Asia, we offer a diverse array of highly sought-after technology, user experience, creative, consulting and marketing professionals that work as a collaborative team to help build, launch, and grow brands across digital platforms.

We are hiring a Content & SEO Specialist to create high-quality, people-first content optimised for SEO, conduct keyword and audience research,