Content Specialist (SEO)

GrowthOps Asia; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

GrowthOps Asia is seeking a content SEO professional to craft high-quality, people-first content optimized for search and generative AI experiences, tailored to Malaysia and Singapore markets. You will own end-to-end content workflows from ideation to publishing and measurement.

You will conduct keyword research, optimise existing content, and collaborate with SEO engineers and account teams to align content with client objectives and performance metrics. Bahasa Malaysia fluency is required.

Qualifications

• 2–5 years of SEO experience, preferably with content roles.
• Strong knowledge of SEO fundamentals including HTML markup, structured data, and on-page optimization.
• Fluent Bahasa Malaysia (Malay).
• Proactive self-starter with client-facing experience.
• Experience with Google Analytics 4 and SEO tools.
• Excellent attention to detail and strong organizational skills.

Responsibilities

• Create high-quality, SEO-friendly content for diverse APAC markets.
• Review and refresh existing content to boost organic visibility.
• Conduct keyword, topic, audience, and intent research.
• Edit and rewrite copy as needed.
• Own end-to-end content workflow from ideation to publishing and reporting.
• Understand client needs to shape content strategy.
• Monitor blog and site performance and provide actionable insights.
• Track competitors and detect trends and gaps.
• Prioritize content projects by growth potential.
• Collaborate with SEO specialists and account managers.
• Stay updated on SEO, GEO/AEO, and AI-assisted content workflows.

Skills

SEO

Content Strategy

Performance Tools

HTML & Markup

Schema Markup

Internal Linking

On-Page SEO

Metadata

Crawlability

Team Collaboration

Communication

Attention to Detail

Problem Solving

Organization

Docs/Sheets/Slides

MS Word/Excel

Bahasa Malaysia

Client-facing

Tools

Google Search Console

GA4

Looker Studio

Semrush

Ahrefs

Moz

Screaming Frog

ChatGPT

Gemini

Job description

GrowthOps is a marketing transformation agency and a leading Customer Engagement agency in APAC. For over 15 years, we’ve helped brands go to market across Asia by integrating strategy, design, technology, and AI. We work with enterprises and high-growth companies across industries including financial services, telco, e-commerce, and more. GrowthOps is part of The Applied AI Company.

About your new role

• Create high-quality, people-first content optimised for SEO, with consideration for visibility in generative AI search experiences (GEO), tailored to diverse markets such as Singapore and Malaysia, and aligned with clients' business objectives.
• Review, optimise and refresh existing content to improve organic visibility, engagement, conversions and relevance.
• Conduct keyword, topic, audience and search-intent research to develop content plans that attract qualified organic traffic and generate leads.
• Edit and improve copy directly, jumping in to fix or rewrite content when needed.
• Own the end-to-end content workflow, from ideation and briefing through editing, stakeholder revisions, publishing and performance reporting.
• Understand the business needs and pain points of clients and their target audiences to shape relevant, effective content strategies.
• Monitor the performance of client blogs and the GrowthOps Asia website content, providing clear analysis and actionable recommendations.
• Track competitors and the wider search landscape in target markets to identify emerging trends, content gaps and growth opportunities.
• Evaluate and prioritise content projects based on growth potential, business impact and strategic relevance.
• Collaborate with technical SEO specialists and account managers to align content initiatives with broader client strategies and technical requirements.
• Stay current on SEO, generative AI search (including GEO and AEO), content marketing and AI-assisted content workflows, adapting processes as platforms and best practices evolve.

Requirements

• Proven track record of taking ownership, moving quickly from ideas to execution, and delivering measurable results in a fast-paced environment.
• Experience and expertise with SEO and content performance tools such as Google Search Console, Google Analytics 4 (GA4), Semrush, Ahrefs and Moz, plus relevant AI tools such as ChatGPT and Gemini.
• A self-starter who takes initiative to improve clients' organic search visibility and content performance.
• Strong understanding and hands‑on implementation experience of SEO fundamentals, including HTML and page markup, structured data and schema, URL structures, crawlability and indexability, internal linking, metadata and on‑page optimisation.
• Strong interpersonal and communication skills.
• Excellent attention to detail.
• Strong problem‑solving skills.
• Strong organisational skills, with the ability to manage and prioritise multiple tasks effectively.
• Proficiency with Google Workspace tools, including Docs, Sheets, Slides and Drive.
• Proficiency with Microsoft Word and Excel.
• At least 2 to 5 years of experience in SEO, ideally with experience in a comparable content position.
• Confident and personable in client‑facing settings, with the ability to present recommendations and share a clear point of view in meetings.
• Language capability in Bahasa Malaysia (Malay) is a must.

Tools you’ll likely use here

• Google Search Console, GA4, Looker Studio, Semrush, Ahrefs, Moz, Screaming Frog, Google Workspace, ChatGPT and Gemini.