Assistant Manager SEO

GrowthOps Asia; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

GrowthOps Asia in Kuala Lumpur is seeking a hands-on Senior Technical SEO Specialist to own the technical search strategy across APAC clients, collaborating with engineers, product managers and content leads to improve crawlability, indexing and site performance. You will design audits, manage multilingual site architecture (hreflang), implement structured data, and lead migrations with risk mitigation.

The role emphasizes data-driven decisions, measurement dashboards, and mentoring junior SEOs

Qualifications

• 5 to 8+ years of SEO experience with strong technical focus.
• Expertise with GA4, GSC, Screaming Frog and Looker Studio.
• Experience with multilingual/APAC SEO and large websites.
• Strong communication, documentation, and stakeholder management.
• Ability to translate SEO requirements into actionable tasks for product and engineering.

Responsibilities

• Own technical SEO strategy and execution across regional clients in APAC.
• Define audits, hreflang, URL design, and structured data standards.
• Collaborate with engineers and content teams to improve crawlability and indexing.
• Design dashboards linking SEO changes to traffic and conversions.
• Mentor junior SEOs and contribute to playbooks.

Skills

Technical SEO

Stakeholder management

Project management

Documentation

Localization awareness

Experimentation mindset

Education

5-8+ years SEO experience

Agency or product-side experience

Tools

GA4

Google Search Console

Screaming Frog

PageSpeed Insights

Lighthouse

Looker Studio

Ahrefs

SEMrush

Job description

GrowthOps is a marketing transformation agency, consistently awarded the top Customer Engagement agency in APAC. For over 15 years, we’ve been helping brands go to market in Asia by integrating strategy, design, technology and AI. Trusted by enterprises and high-growth innovators, we specialise in supporting media, MarTech and creative operations across financial services, telecommunications, transportation, ecommerce, energy and more. GrowthOps is part of The Applied AI Company.

Overview

We're looking for a hands‑on technical SEO specialist to own the technical search strategy and execution across a portfolio of regional clients. You will partner with engineers, product managers, content leads and account teams to improve crawlability, indexing, site performance and organic growth. This role is scoped as an expert individual contributor (Senior Specialist), with or without direct interaction with the client.

Responsibilities

• Define a pragmatic technical SEO roadmap per client, aligned to business goals and market realities (Singapore, Malaysia and wider APAC).
• Translate SEO requirements into clear, prioritised tasks and delivery plans for product and engineering.
• Champion an experimentation mindset and communicate impact to stakeholders in plain language.

Technical SEO

• Run comprehensive technical audits covering crawl diagnostics, indexation, internal linking, schema, canonicals, robots directives, sitemaps, pagination/faceted navigation and duplicate handling.
• Design for large, multilingual and multi‑market sites (hreflang, regional content logic, URL design, parameter governance).
• Implement structured data at scale (JSON-LD) with robust validation processes.
• Lead low‑risk site migrations and re‑platforming (domain/HTTPS, CMS/e‑commerce) with clear mitigation and recovery plans.

Performance, UX & Core Web Vitals

• Partner with engineering to improve LCP, INP and CLS using data‑driven diagnostics (resource hints, critical CSS, image optimisation, lazy-loading strategies, JS budget, server timing, CDN tuning).
• Establish performance guardrails and monitor regressions.

Analytics, Measurement & Reporting

• Design measurement frameworks that map SEO initiatives to GA4/GSC metrics and revenue proxies.
• Build concise dashboards and exec readouts linking technical changes to traffic, index coverage and conversions.
• Set up monitoring and alerting for crawl errors, index anomalies, page speed regressions and ranking volatility.

Automation & Tooling

• Use and extend industry tools (GSC, Screaming Frog, PageSpeed Insights, Lighthouse, log parsers).
• Work closely with developers to scope acceptance criteria and validate releases; provide clear reproduction steps and solutions.
• Partner with content and digital PR teams to align technical foundations with content velocity and link acquisition.
• Contribute to playbooks and standards; mentor junior SEOs informally.
• Define robots and crawl-rate policies; manage indexation at scale.
• Ensure SEO-friendly security and infrastructure decisions (HTTPS/HSTS, redirect hygiene, canonical strategy, cache headers).
• Maintain documentation for change logs, release notes and rollback procedures.

Requirements

• 5 to 8+ years in SEO with a strong technical focus; agency or product-side experience with large/complex sites.
• Expertise with crawling tools (Screaming Frog) and strong proficiency with GA4, Google Search Console and Looker Studio.
• Familiarity with CDNs and edge platforms and how to leverage them for SEO (redirects, caching, image optimisation).
• Practical experience improving Core Web Vitals and setting performance guardrails.
• Strong stakeholder management and communication skills; able to defend a point of view with data and empathy.
• Excellent attention to detail, documentation discipline and project management.
• Client-facing confidence: run workshops, present findings, and participate in roadmap discussions.

Nice to have

• Experience with A/B testing platforms (Optimizely, VWO), and server log analysis at scale.
• Knowledge of international SEO nuances in APAC.
• Experience with programmatic SEO and templated content architectures.

Tools you'll likely use here

GA4, Google Search Console, Looker Studio, Screaming Frog, PageSpeed Insights, Lighthouse, Chrome DevTools, Ahrefs, SEMrush, SIMILARWEB.

We appreciate your application and will be in touch with shortlisted candidates regarding next steps