Content Specialist SEO (6 Months Contract)

GrowthOps Asia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

GrowthOps Asia is a marketing transformation solutions provider known for delivering high-impact digital experiences. Across Asia, we offer a diverse array of highly sought-after technology, user experience, creative, consulting and marketing professionals that work as a collaborative team to help build, launch, and grow brands across digital platforms.

We are hiring a Content & SEO Specialist to create high-quality, people-first content optimised for SEO, conduct keyword and audience research,

Qualifications

• Proven track record delivering SEO-focused content that drives organic growth.
• Experience with SEO and content performance tools.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Bahasa Malaysia (Malay) language proficiency is a must.

Responsibilities

• Create high-quality, people-first content optimised for SEO, with consideration for GEO search experiences and tailored to markets such as Singapore and Malaysia.
• Review, optimise, and refresh existing content to improve organic visibility and engagement.
• Conduct keyword, topic, audience, and search-intent research to develop content plans that attract qualified traffic and generate leads.
• Edit and improve copy directly, rewriting content when needed.
• Own end-to-end content workflow from ideation through publishing and performance reporting.
• Understand client business needs to shape relevant content strategies and drive impact.
• Monitor performance of client blogs and GrowthOps Asia site content, delivering actionable recommendations.
• Track competitors and market trends to identify opportunities and gaps.
• Evaluate and prioritise content projects based on growth potential and strategic relevance.
• Collaborate with SEO specialists and account managers to align content with broader strategies and technical requirements.
• Stay current on SEO, generative AI search, content marketing, and AI-assisted workflows, adapting processes as platforms evolve.

Skills

SEO fundamentals

Content strategy

Keyword research

HTML/Schema

Tools

Google Search Console

GA4

Semrush

Ahrefs

Moz

ChatGPT

Gemini

Job description

GrowthOps Asia is a marketing transformation solutions provider known for delivering high-impact digital experiences. Across Asia, we offer a diverse array of highly sought-after technology, user experience, creative, consulting and marketing professionals that work as a collaborative team to help build, launch, and grow brands across digital platforms.

We help businesses and brands transform how they go to market in Asia by integrating digital-first strategy, design and technology. We believe in unforgettable outcomes. Put simply, we don’t just help our clients to grow - we help them to grow unforgettable.

Responsibilities

• Create high-quality, people-first content optimised for SEO, with consideration for visibility in generative AI search experiences (GEO), tailored to diverse markets such as Singapore and Malaysia, and aligned with clients’ business objectives.
• Review, optimise, and refresh existing content to improve organic visibility, engagement, conversions, and relevance.
• Conduct keyword, topic, audience, and search-intent research to develop content plans that attract qualified organic traffic and generate leads.
• Edit and improve copy directly, jumping in to fix or rewrite content when needed.
• Own the end-to-end content workflow, from ideation and briefing through editing, stakeholder revisions, publishing, and performance reporting.
• Understand the business needs and pain points of clients and their target audiences to shape relevant, effective content strategies.
• Monitor the performance of client blogs and the GrowthOps Asia website content, providing clear analysis and actionable recommendations.
• Track competitors and the wider search landscape in target markets to identify emerging trends, content gaps, and growth opportunities.
• Evaluate and prioritise content projects based on growth potential, business impact, and strategic relevance.
• Collaborate with technical SEO specialists and account managers to align content initiatives with broader client strategies and technical requirements.
• Stay current on SEO, generative AI search (including GEO/AEO), content marketing, and AI-assisted content workflows, adapting processes as platforms and best practices evolve.

Requirements

• Proven track record of taking ownership, moving quickly from ideas to execution, and delivering measurable results in a fast-paced environment.
• Experience and expertise with SEO and content performance tools such as Google Search Console, Google Analytics 4 (GA4), Semrush, Ahrefs, and Moz, plus relevant AI tools such as ChatGPT and Gemini.
• A self-starter who takes initiative to improve clients’ organic search visibility and content performance.
• Strong understanding and hands‑on implementation experience of SEO fundamentals, including HTML/page markup, structured data/schema, URL structures, crawlability and indexability, internal linking, metadata, and on-page optimisation.
• Strong interpersonal and communication skills.
• Excellent attention to detail.
• Strong problem-solving skills.
• Strong organisational skills, with the ability to manage and prioritise multiple tasks effectively.
• Proficiency with Google Workspace tools, including Docs, Sheets, Slides, and Drive.
• Proficiency with Microsoft Word and Excel.
• At least 2 – 5 years of experience in SEO, ideally with experience in a comparable content position.
• Confident and personable in client-facing settings, with the ability to present recommendations and share a clear point of view in meetings.
• Language capability in Bahasa Malaysia (Malay) is a must