Senior Web Data Analyst - Marketing Insights & Optimization

Hong Leong Bank; Malaysia; Vor Ort; MYR 60.000 - 90.000; Vollzeit

Zusammenfassung

Hong Leong Bank in Malaysia seeks a detail-oriented web analytics professional to optimize digital performance across corporate website and mobile assets. You will translate data into revenue opportunities, build KPI dashboards, and ensure data quality with vendor coordination.

You will liaise between Analytics Implementation, Digital Content, and Business Stakeholders, translating requirements into tagging specs and overseeing end-to-end tagging and SDK integrations to drive profitable growth.

Qualifikationen

• 3–5 years of experience in web data analytics.
• Proficient in Google Analytics and related web analytics tools.
• Experience liaising between engineering/data teams and non-technical business/marketing teams.

Aufgaben

• Analyze corporate website and mobile asset performance to identify gaps in the digital conversion funnel.
• Turn raw data into actionable revenue opportunities with site-side optimizations.
• Produce marketing KPI dashboards tracking on-site journeys, campaign effectiveness and ROI.
• Provide deep-dive analysis on CAC and LTV to ensure profitable growth.
• Coordinate tagging strategies and SDK integrations across apps to capture insights.
• Validate data quality from external vendors before reporting.

Kenntnisse

Google Analytics

Tag Management

SDK implementation

Data storytelling

Communication

Ausbildung

Degree in Business Analytics / IT / Data Science / CS / Engineering / Marketing / Banking

Tools

AppsFlyer

Adjust

Branch

Firebase

Jobbeschreibung

Hong Leong Bank in Malaysia seeks a detail-oriented web analytics professional to optimize digital performance across corporate website and mobile assets. You will translate data into revenue opportunities, build KPI dashboards, and ensure data quality with vendor coordination.

You will liaise between Analytics Implementation, Digital Content, and Business Stakeholders, translating requirements into tagging specs and overseeing end-to-end tagging and SDK integrations to drive profitable growth.