Senior Analytics & Campaigns Manager

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Hong Leong Bank Berhad in Malaysia invites applications for an experienced analytics leader to optimize business processes through data-driven insights. You will guide a team of analysts, develop training materials, and ensure data integrity across CRM and marketing platforms.

The role focuses on campaign design, customer journey optimization, and performance reporting, with strong emphasis on translating complex data into actionable business strategy for senior management.

Qualifications

• Degree in a quantitative field.
• 7+ years of employment experience improving business processes.
• Strong analytical ability with data-driven decision making.
• Excellent communication and stakeholder management.

Responsibilities

• Lead analytics initiatives to optimize campaigns.
• Mentor analysts and develop training materials.
• Ensure data integrity across CRM and marketing platforms.
• Translate insights into senior-management recommendations.

Skills

Data analytics

Stakeholder communication

Leadership

Process improvement

Education

Degree in quantitative field

Tools

SQL

Python

Tableau

UiPath / RPA

Job description

Hong Leong Bank Berhad in Malaysia invites applications for an experienced analytics leader to optimize business processes through data-driven insights. You will guide a team of analysts, develop training materials, and ensure data integrity across CRM and marketing platforms.

The role focuses on campaign design, customer journey optimization, and performance reporting, with strong emphasis on translating complex data into actionable business strategy for senior management.