Marketing Analytics Lead: Revenue-Driven Web Insights

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Benefits offered by this job

Diversity and inclusion initiatives

Career development opportunities

Comprehensive financial services

Job summary

A leading financial institution in Malaysia is looking for an experienced professional in marketing data analytics. The role includes analyzing website performance, optimizing revenue generation strategies, and ensuring effective communication between technical and business teams. The ideal candidate will have at least 7 years of experience in web analytics and possess strong problem-solving skills. This position offers a dynamic working environment that fosters growth and innovation.

Qualifications

• At least 7 years of experience in web data analytics.
• Proven expertise in marketing performance optimization.
• Strong knowledge of tagging systems and mobile SDK implementation.

Responsibilities

• Analyze corporate website for revenue opportunities.
• Produce KPI dashboards to track marketing effectiveness.
• Act as liaison between technical teams and business stakeholders.

Skills

Data analytics

Marketing optimization

Communication

Problem-solving

Education

Degree in Business Analytics or related fields

Tools

Adobe Analytics

Google Analytics

Job description

A leading financial institution in Malaysia is looking for an experienced professional in marketing data analytics. The role includes analyzing website performance, optimizing revenue generation strategies, and ensuring effective communication between technical and business teams. The ideal candidate will have at least 7 years of experience in web analytics and possess strong problem-solving skills. This position offers a dynamic working environment that fosters growth and innovation.