Assistant Manager - Marketing & Communication (Web Data Analyst)

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Benefits offered by this job

Diversity and inclusion initiatives

Career development opportunities

Comprehensive financial services

Job summary

A leading financial institution in Malaysia is looking for an experienced professional in marketing data analytics. The role includes analyzing website performance, optimizing revenue generation strategies, and ensuring effective communication between technical and business teams. The ideal candidate will have at least 7 years of experience in web analytics and possess strong problem-solving skills. This position offers a dynamic working environment that fosters growth and innovation.

Qualifications

• At least 7 years of experience in web data analytics.
• Proven expertise in marketing performance optimization.
• Strong knowledge of tagging systems and mobile SDK implementation.

Responsibilities

• Analyze corporate website for revenue opportunities.
• Produce KPI dashboards to track marketing effectiveness.
• Act as liaison between technical teams and business stakeholders.

Skills

Data analytics

Marketing optimization

Communication

Problem-solving

Education

Degree in Business Analytics or related fields

Tools

Adobe Analytics

Google Analytics

Job description

If you are looking to excel and make a difference, take a closer look at us…

Key Responsibilities And Accountabilities

Marketing Insight & Revenue Generation

• Lead Revenue-Driven Site Initiatives: Analyze corporate website and mobile asset performance to identify gaps in the digital conversion funnel. Turn raw data into actionable revenue opportunities by recommending specific site-side optimizations to the marketing team.
• Web Marketing Optimization: Produce meaningful marketing KPI dashboards that track on-site user journeys campaign effectiveness and content ROI. Provide deep-dive analysis on customer acquisition costs and lifetime value to ensure investments in corporate website properties are driving profitable growth.
• Personalizing the Web Experience: Discover patterns of user behaviors within the corporate website to support the Marketing Digital Team in creating personalized experiences. Use data to troubleshoot UI/UX friction points, increase page engagement, and convert website leads into paying customers.

Strategic Coordination & Technical Bridge

• Cross-Functional Bridge: Act as the primary coordinator between the Analytics Implementation Team, the Digital Content Team, and Business Stakeholders. Translate business requirements into technical tagging specifications for the external team, and translate technical data limitations or opportunities into business language for stakeholders.
• Tagging & SDK Strategy Management: Oversee end-to-end tagging strategies and SDK integrations by leveraging deep expertise in mobile app analytics and Mobile Measurement Partners (e.g., AppsFlyer, Adjust, Branch) or platforms like Firebase; act as a technical bridge to ensure the Analytics Implementation team captures high-fidelity marketing insights while empowering the Digital Content team to effectively utilize tracking data.
• Data Integrity & Implementation QA: Validate the data quality provided by external vendors before it reaches business reports. Ensure that tagging and SDKs are functioning correctly across all digital assets (pre-login, post-login, and mobile applications) to maintain trust in our data.

Operational & Enabler Functions

• Insight Creation & Visualization: Generate easy-to-understand data visualizations and narrative reports that explain why specific trends are happening and what the business should do about them.
• Project Management: Coordinate, review, and manage the delivery of web analytics and tagging projects, ensuring external vendors meet timelines and internal stakeholders receive timely insights.

Managerial (team/group Responsibilities)

• Coordinate with a small sized team consisting of solution architect and developer to deliver insight analysis and tagging projects
• Implement process improvements for productivity and timeliness

Education/Qualification

• Degree in Business Analytics, Information Technology (Data Analytics), Data Science, Computer Science, Engineering, Marketing, Banking/Finance/Statistics or related disciplines.
• Proficient in Adobe Analytics, Google Analytics or related web analytics tools

Experience/Skills

• At least 7 years of experience in web data analytics with a specific focus on marketing performance and revenue optimization.
• Proven experience acting as a liaison between technical engineering/data teams and non-technical business/marketing teams.

Special Skills

• Analytics & Tagging: Strong knowledge of Adobe Analytics (AA), Google Analytics, and Tag Management Systems. Familiarity with SDK implementation for mobile apps is essential.
• Bridge/Communication Skills: Exceptional ability to translate complex technical concepts (tagging/SDKs) into clear business value for stakeholders. Excellent communication and collaboration skills to manage implementation partners and content teams.
• Revenue Mindset: A strong portfolio demonstrating how data insights were used to drive revenue or improve marketing ROI.
• Problem-Solving: Proven ability to troubleshoot data discrepancies between technical implementations and business reporting.
• Certifications: Relevant certifications such as Adobe Analytics, Adobe Customer Journey Analytics (CJA), or Google Analytics are preferred.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.