Digital Sales & Marketing Manager - Auto Loans

Hong Leong Bank; Malaysia; On-site; MYR 60,000 - 100,000; Full time

Job summary

Hong Leong Bank, based in Malaysia, seeks to drive sales growth through digital channels, optimize customer acquisition, and boost brand visibility in the auto loan segment. The role collaborates with key business partners to expand digital reach and improve conversion rates while aligning with regulatory guidelines.

The position focuses on leveraging digital tools and cross-functional strategies to enhance the customer journey, campaign performance, and overall digital sales performance in a

Responsibilities

• Dealer and Partner Digital Engagement: Promote adoption of digital sales tools among automotive marketplaces and dealers to expand reach
• Marketing campaigns with business partners to increase digital sales and monitor CPA
• Digital Sales & marketing Compliance: ensure all digital acquisition activities comply with regulatory and internal policies

Job description

Hong Leong Bank, based in Malaysia, seeks to drive sales growth through digital channels, optimize customer acquisition, and boost brand visibility in the auto loan segment. The role collaborates with key business partners to expand digital reach and improve conversion rates while aligning with regulatory guidelines.

The position focuses on leveraging digital tools and cross-functional strategies to enhance the customer journey, campaign performance, and overall digital sales performance in a