Marketing Analytics Manager: Web Insights & Revenue

Hong Leong Bank; Malaysia; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading financial institution in Malaysia is looking for a Manager - Marketing & Communication (Web Data Analyst) to drive web analytics and optimize marketing performance. The role requires at least 7 years of experience in web data analytics and proficiency in tools like Adobe Analytics and Google Analytics. The ideal candidate will manage data integrity, oversee site tagging strategies, and generate actionable insights to improve digital conversion and revenue. Candidates who excel in project management and communication skills are encouraged to apply.

Qualifications

• At least 7 years of experience in web data analytics with a focus on marketing performance.
• Experience acting as a liaison between technical and non-technical teams.
• Strong knowledge of tagging and SDK implementation.

Responsibilities

• Analyze website performance to identify digital conversion gaps.
• Produce KPI dashboards to track user journeys and ROI.
• Oversee tagging strategies and ensure data integrity across all digital assets.

Skills

Web Analytics

Data Visualization

Project Management

Communication Skills

Education

Degree in Business Analytics or related field

Tools

Adobe Analytics

Google Analytics

Job description

A leading financial institution in Malaysia is looking for a Manager - Marketing & Communication (Web Data Analyst) to drive web analytics and optimize marketing performance. The role requires at least 7 years of experience in web data analytics and proficiency in tools like Adobe Analytics and Google Analytics. The ideal candidate will manage data integrity, oversee site tagging strategies, and generate actionable insights to improve digital conversion and revenue. Candidates who excel in project management and communication skills are encouraged to apply.