Senior Executive, Web Data Analyst

Hong Leong Bank; Malaysia; Presencial; MYR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Hong Leong Bank in Malaysia seeks a detail-oriented web analytics professional to optimize digital performance across corporate website and mobile assets. You will translate data into revenue opportunities, build KPI dashboards, and ensure data quality with vendor coordination.

You will liaise between Analytics Implementation, Digital Content, and Business Stakeholders, translating requirements into tagging specs and overseeing end-to-end tagging and SDK integrations to drive profitable growth.

Formación

• 3–5 years of experience in web data analytics.
• Proficient in Google Analytics and related web analytics tools.
• Experience liaising between engineering/data teams and non-technical business/marketing teams.

Responsabilidades

• Analyze corporate website and mobile asset performance to identify gaps in the digital conversion funnel.
• Turn raw data into actionable revenue opportunities with site-side optimizations.
• Produce marketing KPI dashboards tracking on-site journeys, campaign effectiveness and ROI.
• Provide deep-dive analysis on CAC and LTV to ensure profitable growth.
• Coordinate tagging strategies and SDK integrations across apps to capture insights.
• Validate data quality from external vendors before reporting.

Conocimientos

Google Analytics

Tag Management

SDK implementation

Data storytelling

Communication

Educación

Degree in Business Analytics / IT / Data Science / CS / Engineering / Marketing / Banking

Herramientas

AppsFlyer

Adjust

Branch

Firebase

Descripción del empleo

If you are looking to excel and make a difference, take a closer look at us… HLB is embarking on a comprehensive multi-year regional customer experience transformational journey encompassing products, channels and services across the different markets. We are looking for people with highly enthusiastic, detail-oriented web analysts to help create data-driven marketing solutions.

Key Responsibilities and Accountabilities

• Analyze corporate website and mobile asset performance to identify gaps in the digital conversion funnel.
• Turn raw data into actionable revenue opportunities by recommending specific site-side optimizations to the marketing team.
• Produce marketing KPI dashboards that track on-site user journeys campaign effectiveness and content ROI.
• Provide deep-dive analysis on customer acquisition costs and lifetime value to ensure investments in corporate website properties are driving profitable growth.
• Analyse patterns of user behaviors within the corporate website to support the Marketing Digital Team in creating personalized experiences.
• Use data to troubleshoot UI/UX friction points, increase page engagement, and convert website leads into paying customers.
• Act as the primary coordinator between the Analytics Implementation Team, the Digital Content Team, and Business Stakeholders.
• Support and translate business requirements into technical tagging specifications for the external team, and translate technical data limitations or opportunities into business language for stakeholders.
• Coordinate and manage end-to-end tagging strategies and SDK integrations by leveraging in mobile app analytics and Mobile Measurement Partners (e.g., AppsFlyer, Adjust, Branch) or platforms like Firebase; act as a technical bridge to ensure the Analytics Implementation team captures high-fidelity marketing insights while empowering the Digital Content team to effectively utilize tracking data.
• Validate the data quality provided by external vendors before it reaches business reports.
• Ensure that tagging and SDKs are functioning correctly across all digital assets (pre-login, post-login, and mobile applications), to maintain trust in our data.
• Generate easy-to-understand data visualizations and narrative reports that explain why specific trends are happening and what the business should do about them.
• Coordinate, review, and manage the delivery of web analytics and tagging projects, ensuring external vendors meet timelines and internal stakeholders receive timely insights.
• Coordinate with a small sized team consisting of solution architect and developer to deliver insight analysis and tagging projects.
• Implement process improvements for productivity and timeliness.

Education / Qualification

• Degree in Business Analytics, Information Technology (Data Analytics), Data Science, Computer Science, Engineering, Marketing, Banking/ Finance/ Statistics or related disciplines.
• Proficient in Google Analytics or related web analytics tools.

Experience / Skills

• 3to 5 years of experience in web data analytics.
• Familiar with marketing performance and revenue optimization are an added plus.
• Proven experience acting as a liaison between technical engineering/data teams and non-technical business/marketing teams.

Special Skills

• Strong knowledge of Google Analytics, and Tag Management Systems.
• Familiarity with SDK implementation for mobile apps is essential.
• Able to translate complex technical concepts (tagging/SDKs) into clear business value for stakeholders.
• Good communication and collaboration skills to manage implementation partners and content teams.
• Able to troubleshoot data discrepancies between technical implementations and business reporting.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation.

Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region.

These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.

As the service and financial landscape changes rapidly with the ever‑increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations.

To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement.

HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.