Senior User Growth & Lifecycle Strategy Lead

Combo Intelligence Sdn. Bhd.; Kuala Lumpur; On-site; MYR 78,000 - 117,000; Full time

Job summary

Combo Intelligence Sdn. Bhd. is seeking a Senior User Strategy & Operations Specialist to translate customer insights and data into growth strategies and measurable business results.

You will develop user engagement strategies, manage segmentation and lifecycle programs, optimise promotions, and drive data-based decisions. This role involves collaboration with product, data, and technical teams across SEA markets.

Qualifications

• At least 3 years of experience in user operations, strategy operations, growth operations, or product operations within the internet industry.
• Data-driven decision making and ability to translate insights into actions.
• Hands-on experience in segmentation, lifecycle management, VIP/membership programmes, coupons and benefits.
• Ability to identify business problems through data and measure results.

Responsibilities

• Develop User Strategies: understand customer needs and use product and data capabilities to improve engagement and lifecycle.
• Manage User Segmentation and Lifecycle: segments, VIP programs, and high-value users to boost engagement and retention.
• Optimise Promotions and Rewards: plan coupons, bonuses, and membership benefits end-to-end.
• Drive Data-Based Decisions: analyze user data, segmentation, funnels, and A/B tests to validate strategies.
• Monitor Key Metrics: track retention, conversion, ARPU/LTV, and marketing ROI.
• Collaborate with Stakeholders: work with customers and product, data, and tech teams.

Skills

User operations

Growth operations

Data-driven decision making

User segmentation

Lifecycle management

VIP programmes

Coupons and rewards

A/B testing

Stakeholder collaboration

Analytical thinking

Education

Bachelor’s degree or equivalent

Tools

SQL

BI tools

CDP

MarTech

Job description

Combo Intelligence Sdn. Bhd. is seeking a Senior User Strategy & Operations Specialist to translate customer insights and data into growth strategies and measurable business results.

You will develop user engagement strategies, manage segmentation and lifecycle programs, optimise promotions, and drive data-based decisions. This role involves collaboration with product, data, and technical teams across SEA markets.