Lifecycle Marketing Strategist: Onboarding to Retention

Ryt Bank; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Ryt Bank in Malaysia is seeking a Lifecycle Marketing Specialist to lead strategy and execution across onboarding, engagement, retention, and win-back campaigns. You will design multi-channel programs that deepen customer relationships and maximize lifetime value, collaborating with product, data, design, and customer success teams.

You’ll own segmentation, automate lifecycle flows, and analyze performance with A/B testing to improve conversions.

Qualifications

• 3+ years in lifecycle/CRM or retention marketing in a digital product or B2C environment.
• Proven track record of designing and optimizing lifecycle campaigns with measurable impact.
• Strong understanding of customer segmentation, behavioral targeting, and marketing automation.
• Hands-on experience with Customer Engagement platforms (Braze, MoEngage, CleverTap, HubSpot, Salesforce Marketing Cloud).
• Analytical mindset with ability to interpret data and translate insights into action.
• Excellent communication and project management skills.
• Experience working cross-functionally with product, data, and design teams.

Responsibilities

• Own and optimize the end-to-end customer lifecycle strategy, including onboarding, engagement, retention, and win-back campaigns.
• Develop segmentation strategies to deliver personalized and relevant messaging across multiple touchpoints.
• Design and execute multi-channel campaigns (email, push, SMS, in-app) that drive product adoption and customer retention.
• Collaborate with product and data teams to identify behavioral triggers and automate lifecycle flows.
• Analyze campaign performance, A/B test messaging and flows, and continuously iterate to improve conversion and retention metrics.
• Partner with content and design teams to craft messaging and creative assets.
• Monitor customer feedback and usage patterns to identify opportunities for proactive engagement.
• Stay up-to-date with lifecycle marketing trends, tools, and best practices to drive innovation.

Skills

Lifecycle marketing

CRM/Retention

Customer segmentation

Marketing automation

Data-driven

Communication

Project management

Cross-functional collaboration

Tools

Braze

MoEngage

CleverTap

HubSpot

Salesforce Marketing Cloud

Job description

Ryt Bank in Malaysia is seeking a Lifecycle Marketing Specialist to lead strategy and execution across onboarding, engagement, retention, and win-back campaigns. You will design multi-channel programs that deepen customer relationships and maximize lifetime value, collaborating with product, data, design, and customer success teams.

You’ll own segmentation, automate lifecycle flows, and analyze performance with A/B testing to improve conversions.