Senior Digital Marketing Lead — Client Strategy & Growth

Private Advertiser; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Private Advertiser in Malaysia is seeking a senior marketer to lead the team in developing integrated digital strategies that strengthen brand awareness, engagement and conversion. You will combine data, creative thinking and commercial judgement to deliver measurable business results.

You must be confident leading client meetings independently, troubleshooting underperformance, managing people and building practical systems that improve delivery.

Qualifications

• At least 6 years of relevant marketing experience.
• Strong working knowledge of Meta Ads, TikTok Ads and Google Ads.
• Agency experience developing integrated strategies and managing multiple client accounts, projects and stakeholders.
• Proven ability to lead difficult client discussions, diagnose underperformance and implement measurable improvements.
• Strong commercial, analytical, presentation, negotiation and project management skills.
• Experience coaching marketers and introducing processes that improve delivery.
• Proficiency in Mandarin, as this role regularly communicates with Mandarin-speaking clients and business owners.
• Degree or diploma in Marketing, Business or a related field, or equivalent professional experience.
• Willingness to travel to Singapore at least once per month.
• Experience in Singapore and Malaysia markets, automotive, high-ticket lead generation, CRM or marketing automation is an advantage.

Responsibilities

• Develop integrated strategies: Build marketing strategies and campaign plans across paid search, social media, display, email and content.
• Research and identify opportunities: Conduct market, competitor, audience and keyword analysis.
• Manage campaigns and budgets: Oversee and optimise Meta, TikTok and Google Ads, including resource allocation, testing and reporting.
• Lead client conversations: Independently conduct kick-offs, strategy meetings and performance reviews.
• Resolve performance problems: Investigate targeting, offers, landing pages and lead quality; implement corrective actions.
• Lead and develop the team: Set priorities, allocate work, review proposals and deliverables, coach marketers.
• Build effective systems: Improve campaign planning, quality checks, reporting and workflows.
• Connect data and creative: Translate insights into actionable recommendations; collaborate with creative and content teams.
• Keep strategy relevant: Monitor platform developments and industry trends; identify partnerships and growth opportunities.
• Exercise sound judgement: Resolve day-to-day issues and escalate major commercial risks.

Job description

Private Advertiser in Malaysia is seeking a senior marketer to lead the team in developing integrated digital strategies that strengthen brand awareness, engagement and conversion. You will combine data, creative thinking and commercial judgement to deliver measurable business results.

You must be confident leading client meetings independently, troubleshooting underperformance, managing people and building practical systems that improve delivery.