Senior User Strategy & Operations Specialist

Combo Intelligence Sdn. Bhd.; Kuala Lumpur; On-site; MYR 78,000 - 117,000; Full time

Job summary

Combo Intelligence Sdn. Bhd. is seeking a Senior User Strategy & Operations Specialist to translate customer insights and data into growth strategies and measurable business results.

You will develop user engagement strategies, manage segmentation and lifecycle programs, optimise promotions, and drive data-based decisions. This role involves collaboration with product, data, and technical teams across SEA markets.

Qualifications

• At least 3 years of experience in user operations, strategy operations, growth operations, or product operations within the internet industry.
• Data-driven decision making and ability to translate insights into actions.
• Hands-on experience in segmentation, lifecycle management, VIP/membership programmes, coupons and benefits.
• Ability to identify business problems through data and measure results.

Responsibilities

• Develop User Strategies: understand customer needs and use product and data capabilities to improve engagement and lifecycle.
• Manage User Segmentation and Lifecycle: segments, VIP programs, and high-value users to boost engagement and retention.
• Optimise Promotions and Rewards: plan coupons, bonuses, and membership benefits end-to-end.
• Drive Data-Based Decisions: analyze user data, segmentation, funnels, and A/B tests to validate strategies.
• Monitor Key Metrics: track retention, conversion, ARPU/LTV, and marketing ROI.
• Collaborate with Stakeholders: work with customers and product, data, and tech teams.

Skills

User operations

Growth operations

Data-driven decision making

User segmentation

Lifecycle management

VIP programmes

Coupons and rewards

A/B testing

Stakeholder collaboration

Analytical thinking

Education

Bachelor’s degree or equivalent

Tools

SQL

BI tools

CDP

MarTech

Job description

Senior User Strategy & Operations Specialist

Combo is a technology company serving global markets, with expertise in cloud computing, AI, data, and digital solutions.

We are expanding our overseas marketing and data analytics business, DATA COMBO, which helps businesses gain customer insights, improve user engagement, optimise marketing strategies, and drive business growth through data-driven solutions.

The Philippines is one of our key markets, with plans to expand across Southeast Asia and the wider Asia-Pacific region. Our customers mainly come from the gaming, internet, and digital industries.

We are looking for an experienced user strategy professional who can turn customer insights and data into effective user growth strategies and measurable business results.

Job Responsibilities

Develop User Strategies: Understand customer business needs and use product and data capabilities to build and improve user engagement and lifecycle management strategies.

Manage User Segmentation and Lifecycle: Develop strategies for user segmentation, customer lifecycle management, VIP and membership programmes, and high-value users to improve engagement, retention, conversion, and customer value.

Optimise Promotions and Rewards: Plan and manage coupons, bonuses, membership benefits, and campaign rewards, covering the full process from user targeting and distribution to engagement, redemption, and performance analysis.

Drive Data-Based Decisions: Identify business opportunities and issues through user behaviour data, segmentation, funnel analysis, and A/B testing. Develop strategies and validate their effectiveness.

Monitor Key Business Metrics: Track retention, conversion, ARPU/ARPPU, LTV, VIP contribution, redemption rates, user reactivation, and marketing ROI.

Collaborate with Stakeholders: Work closely with customers and internal product, data, and technical teams to turn operational needs into practical product and data solutions.

Job Requirements

At least 3 years of experience in user operations, strategy operations, growth operations, or product operations within the internet industry.

Strong understanding of user operations strategies and a data-driven approach to decision-making.

Hands-on experience in user segmentation, lifecycle management, VIP or membership programmes, coupons and benefits, user growth, retention, or reactivation.

Able to identify business problems through data, develop effective strategies, and measure results rather than simply execute campaigns.

Strong analytical thinking, proposal development, customer communication, and project management skills.

Willing to work on-site at customer locations in Manila, Philippines, for an extended period.

Preferred Qualifications

Experience at established internet platforms such as DiDi, Meituan, Ctrip, JD.com, Alipay, ByteDance, or Tencent.

Experience managing large-scale membership or VIP programmes and personalised user operations.

Familiarity with SQL, BI tools, and user behaviour analytics.

Experience with CDP, MarTech, marketing automation, or data products.

Experience supporting overseas businesses or on-site customer projects.

Gaming industry experience is not a must. We value candidates with strong user operations methodologies from established internet businesses and the ability to apply them to new business environments.

What We Offer

The opportunity to work on strategic user growth and customer engagement projects.

Exposure to data-driven solutions and large-scale user operations strategies.

Opportunities to work closely with customers and cross‑functional teams.

Competitive compensation, with room for negotiation for highly experienced candidates.

Company Website

www.51combo.com