Growth-Focused Digital Engagement & Activation Lead

Manulife Insurance Berhad; Kuala Lumpur; Hybride; MYR 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Flexible environment

Global team

Equal opportunity employer

Résumé du poste

Manulife Insurance Berhad is seeking a Senior Manager for Digital Engagement and Activation to drive the activation of digital engagement initiatives and MarTech use cases across prospect, customer and advisor journeys.

The role involves translating roadmaps into practical journeys, supporting growth initiatives and defining marketing automation requirements, all while establishing test-and-learn frameworks to boost engagement and conversions. Hybrid work arrangement is offered.

Qualifications

• Bachelor’s Degree in Marketing, Business, Digital Marketing or related discipline
• 8-10 years in Digital Marketing, Growth Marketing or Performance Marketing
• Proven experience in digital acquisition, conversion optimisation, growth marketing, website performance or digital adoption programmes preferred.
• Experience interpreting marketing performance data and optimization
• Experience working across multiple stakeholders

Responsabilités

• Lead the activation of digital engagement and MarTech activation use cases across prospect, customer and advisor-facing marketing journeys
• Translate approved roadmap priorities into practical marketing journeys, audience use cases, communication flows, content requirements and optimisation plans
• Support strategic growth initiatives including HNW, Manulife Online adoption, Digital Storefront, marketing automation and AI-enabled personalisation marketing
• Define marketing requirements for automation, personalisation, tagging, measurement, content journeys and customer engagement capabilities
• Establish structured test-and-learn frameworks to improve digital engagement, traffic quality, prospect activation, journey completion and marketing effectiveness
• Develop performance insights and recommendations across campaign journeys, digital channels, content experiences and engagement programmes
• Partner with Brand, Social Media, Product, Distribution, Customer Proposition & Experience, AI & Analytics, Compliance, IT and external agencies to deliver approved digital engagement priorities
• Build reusable playbooks, governance processes and reporting cadences to reduce fragmented execution and improve scalability

Connaissances

Digital engagement

MarTech activation

Growth marketing

Digital marketing

Analytics

Stakeholder management

Formation

Bachelor's degree

Description du poste

Manulife Insurance Berhad is seeking a Senior Manager for Digital Engagement and Activation to drive the activation of digital engagement initiatives and MarTech use cases across prospect, customer and advisor journeys.

The role involves translating roadmaps into practical journeys, supporting growth initiatives and defining marketing automation requirements, all while establishing test-and-learn frameworks to boost engagement and conversions. Hybrid work arrangement is offered.