Senior Sales & Marketing Manager

Eastern Decorator Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Eastern Decorator Sdn Bhd is seeking a Sales and Marketing Manager to lead the Sales & Operations and Brand & Marketing functions, aligning strategy to strengthen brand positioning, boost retail productivity and deliver growth across all channels.

You will develop annual business plans, set strategic targets, manage budgets and collaborate with cross-functional teams to optimize product assortments and promotions across retailers and channels.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales or related discipline.
• 8–10 years of experience in sales, marketing and retail management.
• Experience in consumer goods, home living or bedding preferred.
• Proven track record in hitting sales targets, managing budgets and driving retail operations.

Responsibilities

• Lead Sales & Operations and Brand & Marketing functions to align strategy across channels.
• Develop and execute annual business plans, sales strategies, budgets and growth initiatives.
• Set revenue, gross margin and profitability targets for both brands and monitor performance.
• Manage retailer relationships, negotiations and promotional activities.
• Collaborate with Merchandising, Product Development and Supply Chain to optimize product assortments and pricing.

Skills

Sales leadership

Negotiation

Analytical mindset

Strategic thinking

Education

Bachelor's degree in Business Administration or Marketing

Tools

CRM software

Job description

Lead the overall business performance, sales growth, brand development and operational effectiveness. The role oversees Sales & Operations and Brand & Marketing, bringing both functions together to strengthen brand positioning, improve retail productivity, achieve sales and profitability targets, and deliver sustainable growth across all sales channels.

Key responsibilities

Develop and execute annual business plans, sales strategies, budgets and growth initiatives.

Deliver revenue, gross margin and profitability targets for both brands.

Monitor business performance, identify gaps and implement corrective actions.

Identify new business opportunities, market segments and sales channels to drive sustainable growth.

Lead sales performance across departmental stores and other relevant sales channels.

Set sales targets and monitor performance by brand, retailer, point of sale, product category and sales team.

Improve point-of-sale productivity, promoter effectiveness, conversion and retail execution.

Manage retailer relationships, commercial negotiations, sales planning and promotional activities.

Evaluate point-of-sale performance and recommend expansion, improvement or closure based on productivity and profitability.

Oversee sales forecasting, stock availability and execution of retail sales plans.

Develop brand positioning, value propositions and differentiation strategies.

Oversee brand and marketing plans, product launches, campaigns, promotions, digital marketing and customer engagement initiatives.

Guide the Brand & Marketing Manager in translating brand strategies into effective marketing execution.

Ensure marketing investments align with business objectives and deliver measurable returns.

Monitor market trends, consumer behavior and competitor activities to identify growth opportunities.

Work closely with Merchandising, Product Development and Supply Chain teams to develop competitive product assortments and pricing strategies.

Ensure product innovation, quality, specifications and assortment support brand positioning and commercial objectives.

Monitor inventory availability, sell-through, ageing stock and inventory productivity.

Align product launches, sales forecasts, stock planning and marketing activities to maximize sales and minimize inventory risks.

Lead and develop the Sales & Operations and Brand & Marketing functions.

Establish departmental objectives, performance indicators and accountability.

Coach team members and build a performance-driven culture.

Collaborate with Finance, Merchandising, Product Development, Supply Chain and other relevant departments to achieve business objectives.

Provide regular business performance reviews and strategic recommendations to senior management.

What we're looking for

A degree in Business Administration, Marketing, Sales or a related discipline.

At least 8 to 10 years of relevant experience in sales, marketing and retail management.

Experience in consumer goods, home living or bedding is preferred.

A proven track record in managing sales targets, business budgets, retail operations and brand development.

Experience in departmental-store retailing, consignment business models and multi-brand management is an advantage.

Strong commercial acumen, analytical skills, leadership capabilities and negotiation skills.

The ability to translate business strategy into actionable plans and measurable results.

A results-oriented, proactive approach with the ability to manage multiple functions and stakeholders.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Sales and Marketing Manager?
• Which of the following types of qualifications do you have?
• How many years of experience do you have in the Marketing Industry?

Textiles, Clothing & Accessories 1,001-5,000 employees

Eastern Decorator is principally engaged in designing, manufacturing, and retailing home fashion products — including bedding and accessories, curtains and drapes, cushions, upholstery fabrics, and more. We proudly manage a portfolio of well-known brands, such as AKEMI, Winny, Cannon, Simply Home, At&In, Favorita, among others. Supported by a dedicated workforce of over 2,100 employees, we continue to grow in line with market demand. As part of our business expansion, we are seeking suitable and qualified candidates to join our dynamic team.

Eastern Decorator is principally engaged in designing, manufacturing, and retailing home fashion products — including bedding and accessories, curtains and drapes, cushions, upholstery fabrics, and more. We proudly manage a portfolio of well-known brands, such as AKEMI, Winny, Cannon, Simply Home, At&In, Favorita, among others. Supported by a dedicated workforce of over 2,100 employees, we continue to grow in line with market demand. As part of our business expansion, we are seeking suitable and qualified candidates to join our dynamic team.

What can I earn as a Sales and Marketing Manager