Senior Sales Executive/ Assistant Sales Manager

Ayam Wira Food Processing Sdn. Bhd.; Shah Alam; On-site; MYR 56,000 - 100,000; Full time

Job summary

Ayam Wira Food Processing Sdn. Bhd. seeks a driven Regional Sales professional to expand our market presence in the East Coast—Pahang, Terengganu and Kelantan. You will identify and secure new customers while penetrating new market segments for our further processed chicken products.

You will build pipelines, manage distributors, travel extensively within the region, and work toward aggressive monthly and annual targets with strong negotiation and relationship-building skills.

Qualifications

• Diploma/ degree in Business Administration, Marketing, Sales or related field.
• Minimum 3-5 years of sales/business development experience, preferably in FMCG, food service or food manufacturing.
• Candidates with an existing customer network in Pahang, Terengganu and/or Kelantan have a strong advantage.

Responsibilities

• Develop and expand the company’s market presence across the East Coast region (Pahang, Terengganu, Kelantan).
• Identify, approach and secure new customers and business opportunities within assigned territories.
• Penetrate new market segments for the company’s further processed chicken products.
• Develop new sales channels including distributors, HoReCa, food service operators, retailers and institutions.
• Build a strong customer pipeline and convert leads into active customers.
• Travel extensively throughout Pahang, Terengganu and Kelantan to grow coverage.
• Achieve monthly and annual sales targets; develop territory plans and strategies.
• Prepare quotations, product proposals, pricing recommendations and commercial offers.
• Negotiate pricing and terms within company guidelines; follow up on leads to closure.
• Manage distributor/ dealer relationships and improve market coverage.

Skills

Business development

Negotiation

Closing deals

Communication

Relationship-building

Travel readiness

Independence

Education

Diploma/ Degree in Business Administration, Marketing, Sales or related field

Job description

This role involves developing and expanding the company's market presence across the East Coast region, particularly Pahang, Terengganu and Kelantan. You will identify, approach and secure new customers and business opportunities within assigned territories, while actively penetrating new market segments for the company's further processed chicken products.

Key Responsibilities:

Sales & Market Expansion

Responsible for developing and expanding the company’s market presence across the East Coast reqion, particularly Pahang, Terengganu and Kelantan.

Identify, approach and secure new customers and business opportunities within assigned territories.

Actively penetrate new market segments for the company’s further processed chicken products.

Develop new sales channels including

• Distributors and wholesalers
• HoReCa - Hotels, Restaurants, Cafes and Catering
• Food service operators
• Restaurants and restaurants chains
• Local supermarkets and mini markets
• Convenience stores
• Institutional customers
• Food manufactures and other potential B2B customers

Build a strong customer pipeline and continuously convert potential leads into active customers.

Explore new towns and untapped areas within the East Coast to increase product distribution and market coverage.

Sales Target & Business Development

Achieve assigned monthly and annual sales, volume and revenue targets.

Develop territory sales plans and strategies to achieve company growth objectives.

Increase sales volume and SKU penetration among both new and existing customers.

Identify opportunities to introduce additional products to customers through cross-selling and upselling.

Prepare quotations, product proposals, pricing recommendations and commercial offers to potential customers.

Negotiate pricing, trading terms, promotions and other commercial arrangements within approved company guidelines.

Follow up closely on sales leads, quotations and business proposals until closure.

Identify and develop suitable distributors/ dealers for East Coast territories where required.

Manage and maintain strong relationships with distributors, wholesalers and key customers.

Work closely with distributors to improve market coverage, product availability and sales performance.

Conduct regular customer visits and business reviews.

Develop existing key accounts to increase sales contribution and strengthen long-term business relationship.

Monitor competitor products, selling prices, promotions, market activities and customer movements within the East Coast market.

Gather market feedback on customer demand, product acceptance and new product opportunities.

Identify market gaps and recommend suitable products, pack sizes, pricing or promotional strategies.

Provide management with regular updates on market trends and competitor activities.

Prepare weekly/ monthly sales reports, sales forecasts and market development updates.

Maintain an updated customer database, prospect list and sales pipeline.

Monitor sales performance against targets and implement corrective actions when necessary.

Prepare sales projections by territory/ customer to support production and inventory planning.

Report market challenges, lost sales opportunities and proposal solutions to management.

Credit & Collection

Monitor customer outstanding balances and timely collection of payments.

Follow up with customers on overdue accounts.

Work closely with Finance on customer credit limits, payment terms and collection matters.

Ensure sales growth is achieved without compromising the company’s credit control requirements.

Internal Coordination

Coordinate closely with Production, Warehouse, Logistics, QA, Marketing and Finance to ensure customer requirements are fulfilled.

Follow up on stock availability, customer orders and delivery schedules.

Assist in resolving customer complaints related to products, delivery, pricing or service.

Provide customer and market feedback to support new product development and improvement.

Requirements:

Diploma/ Degree in Business Administration, Marketing, Sales or related field.

Minimum 3-5 years of sales/ business development experience, preferably in:

• 3. Further processed food
• 4. FMCG
• 5. Food manufacturing
• 6. Food service/ HoReCa

Candidates with an existing customer network in Pahang, Terengganu and/or Kelantan will have a strong advantage.

Experience dealing with distributors, wholesalers, HoReCa or food service customers is preferred.

Strong business development, negotiation and closing skills.

Target-driven, aggressive in market development and comfortable approaching new customers.

Able to work independently with minimum supervision.

Good communication and relationship-building skills.

Possess own transport and valid driving license.

Must be willing to travel extensively throughout Pahang, Terengganu and Kelantan.

Able to be based in Kuantan, Pahang.

Key Performance Indicators (KPI).

• Achievement of monthly/ annual sales target.
• Number of new active customers acquired.
• Sales growth by territory-Pahang, Terengganu and Kelantan.
• New distributor/ wholesaler development.
• Increase in product/ SKU penetration.
• Customer retention and repeat orders.
• Market coverage expansion.
• Gross margin achievement.
• Collection and overdue account performance.
• Accuracy of sales forecast and reporting.