Foodservice Sales Executive – Technical & Application

Lactalis Malaysia; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Lactalis Malaysia is seeking a skilled Foodservice Sales professional to expand our Dairy, Cheese, Cream and Butter portfolio in Malaysia. You will work with chefs, R&D, procurement and operations to progress opportunities from need through trial to commercial conversion.

You will travel regularly within Malaysia, build distributor partnerships, and own customer development while protecting existing business.

Qualifications

• Minimum degree or diploma in related fields as stated.
• Experience in foodservice sales and applications is required.
• Hands-on experience with food applications and demonstrations.

Responsibilities

• Develop new Foodservice customers and grow existing accounts across channels.
• Understand customer operations and recommend products and solutions.
• Lead or support product trials, demonstrations and troubleshooting.
• Collaborate with chefs, R&D, procurement and operations to move opportunities to conversion.
• Identify new product opportunities across dairy, cheese, cream, butter and related ingredients.
• Build a qualified pipeline with customers, product, application and timing.
• Drive prospecting, samples, proposals, pricing, follow-up and negotiations within guidelines.
• Work with distributors while owning customer development and conversion.
• Protect current business while pursuing new customers and volume.
• Capture insights and translate into actionable sales opportunities.

Skills

Foodservice sales

Technical sales

Account development

Negotiation

Education

Degree in Food Science

Diploma in Culinary Arts

Diploma in Hospitality

Degree in Business

Job description

Reports to : Head of Sales

Location : Petaling Jaya/ local distributors offices/ Travelling is required

RESPONSIBILITIES/ KEY ACTIVITIES

• Develop new Foodservice customers and grow existing accounts across assigned channels.
• Understand customer operations and applications and recommend suitable products and solutions.
• Lead or support product trials, demonstrations, applications and technical troubleshooting.
• Work directly with chefs, R&D, procurement and operations to progress opportunities from need identification through trial to commercial conversion.
• Identify new product and application opportunities across dairy, cheese, cream, butter and related Foodservice ingredients.
• Build a qualified pipeline with customer, product/SKU, application, potential volume, next action and expected timing.
• Drive prospecting, samples, proposals, pricing, follow-up and commercial negotiations within approved guidelines.
• Work closely with distributors while retaining ownership of customer development and opportunity conversion.
• Protect current business while actively pursuing new customers, applications and incremental volume.
• Capture competitor, customer and application insights and translate them into actionable sales opportunities.on insights and translate them into actionable sales opportunities.

REQUIRED EXPERIENCE & COMPETENCIES

Education

Minimum Degree or Diploma in Food Science, Culinary Arts, Hospitality, Business or a related field. Relevant technical Foodservice experience may be considered in place of a specific qualification.

Experience (Must Have)

• 3–5 years of relevant Foodservice sales, technical sales, application or business development experience.
• Demonstrated combination of commercial selling ability and hands-on technical/application knowledge.
• Hands-on experience with food applications, customer trials, demonstrations or troubleshooting.
• Proven ability to prospect, develop accounts and move opportunities from customer need to trial and commercial conversion.
• Confident in engaging chefs, R&D, procurement and operations, not only purchasing contacts.

PREFERRED

• Experience in dairy, cheese, cream, butter, bakery, culinary, food ingredients or related Foodservice categories.
• Knowledge of the Malaysian Foodservice market and experience working with distributors.

Competency

• Strong technical and application understanding combined with a sales mindset.
• Customer development, prospecting and opportunity-conversion skills.
• Commercial judgement in pricing, volume potential, negotiation and account development.
• Hands-on, proactive and comfortable working independently in the market.
• Strong communication and ability to translate technical issues into practical customer solutions.
• Good planning, follow-up and cross-functional collaboration.
• Able to travel regularly within Malaysia