Senior Marketing Executive

RELX; Selangor; Hybrid; MYR 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid work arrangements

Medical Insurance

Life Assurance Policies

Learning and Development Resources

Employee Assistance Program

Flexible Benefits Plan

Job summary

LexisNexis Legal & Professional in Kuala Lumpur seeks a results-driven Senior Marketing Executive to drive B2B demand generation across Southeast Asia, collaborating with sales, product and regional teams to deliver integrated campaigns that lift pipeline.

The role focuses on brand positioning, localized messaging, content development, events, and analytics to optimizeROI; hybrid work arrangement and opportunities for professional growth are offered.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of experience in B2B marketing, preferably SaaS or professional services.
• Proven experience in demand generation and integrated campaign management.
• Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars).
• Experience with CRM and marketing automation platforms (e.g., Salesforce).
• Excellent communication and stakeholder management skills.

Responsibilities

• Plan and execute multi-channel B2B marketing campaigns to drive lead generation and pipeline growth.
• Localization of regional/global campaigns for Southeast Asian markets.
• Manage end-to-end campaign lifecycle from planning to analysis.
• Partner with sales to align marketing activities with revenue targets.
• Drive high-quality leads and nurture programs using automation tools.
• Monitor funnel performance and optimize ROI.
• Develop compelling value propositions and localized messaging with product teams.
• Create thought leadership content and ensure consistent brand voice.
• Plan industry events, webinars, and client engagement initiatives.
• Maintain accurate reporting on KPIs and campaign effectiveness.

Skills

Demand generation

Campaign management

B2B marketing

Analytics mindset

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketing automation tools

Job description

About Our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About Our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About The Role

LexisNexis is seeking a results-driven Senior Marketing Executive to support B2B marketing initiatives across Southeast Asia. Based in Kuala Lumpur, this role will focus on driving demand generation, brand positioning, and customer engagement for our legal solutions portfolio. You will work closely with sales, product, and regional marketing teams to execute integrated campaigns that deliver measurable business impact.

Responsibilities

Campaign Strategy & Execution

• Plan and execute multi-channel B2B marketing campaigns (digital, events, email, content syndication) to drive lead generation and pipeline growth
• Localize regional/global campaigns for Southeast Asian markets, ensuring cultural and market relevance
• Manage end-to-end campaign lifecycle, from planning through execution to performance analysis

Demand Generation & Lead Management

• Partner with sales teams to align marketing activities with revenue targets
• Drive high-quality lead generation and nurture programs using marketing automation tools
• Monitor lead conversion metrics and optimize funnel performance

Content & Messaging

• Collaborate with product to develop compelling value propositions and localized messaging
• Support creation of thought leadership content (whitepapers, webinars, case studies) tailored to target industries
• Ensure consistency of brand voice across all touchpoints

Events & Partnerships

• Plan and execute industry events, webinars, and client engagement initiatives
• Manage relationships with external vendors, agencies, and partners
• Represent LexisNexis at key industry events where required

Analytics & Reporting

• Track, analyze, and report on campaign performance using CRM and marketing analytics tools
• Provide actionable insights and recommendations to improve ROI
• Maintain accurate reporting on KPIs including leads, pipeline contribution, and campaign effectiveness

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5–8 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services
• Proven experience in demand generation and integrated campaign management
• Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars)
• Experience with CRM and marketing automation platforms (e.g., Salesforce)
• Excellent communication and stakeholder management skills
• Ability to work across regional teams in a fast-paced, matrixed environment
• Strong analytical mindset with a focus on data-driven decision making

Preferred Qualifications

• Experience working in Southeast Asian markets (Malaysia, Singapore, Indonesia, etc.)
• Familiarity with legal industries
• Experience in account-based marketing (ABM) is a plus

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people.

• Hybrid work arrangements
• Career progression

Working for you

Benefits

• Medical Inpatient and Outpatient Insurance: Coverage for your healthcare needs.
• Life Assurance Policies: Providing financial security for your loved ones.
• Modern Family Benefits: Support for maternity, paternity, and adoption needs.
• Long Service Award: Recognition for your dedication and loyalty.
• Celebratory Allowance/Gifts: Marking special occasions to celebrate with you.
• Flexible Benefits Plan
• Employee Assistance Program : Access support for personal and work-related challenges.
• Hybrid work arrangements: Balance work and personal life effectively.
• Access to Learning and Development Resources: Empowering your professional growth.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

About The Business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.