Senior Marketing Executive

LexisNexis Malaysia Sdn Bhd Company; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical Insurance

Life Assurance Policies

Hybrid work arrangements

Learning and Development Resources

Long Service Award

Celebratory Allowances

Flexible Benefits Plan

Job summary

LexisNexis is seeking a results-driven Senior Marketing Executive to support B2B marketing initiatives across Southeast Asia. Based in Kuala Lumpur, you will drive demand generation, brand positioning, and customer engagement for our legal solutions portfolio.

You will collaborate with Sales, Product, and regional teams to run integrated campaigns that deliver measurable business impact and pipeline growth across multichannel programs, including digital, events, email, and content.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of experience in B2B marketing, preferably SaaS, legal tech, or professional services.
• Proven experience in demand generation and integrated campaign management.
• Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars).
• Experience with CRM and marketing automation platforms (e.g., Salesforce).
• Excellent communication and stakeholder management skills.
• Ability to work across regional teams in a fast-paced, matrixed environment.
• Strong analytical mindset with a focus on data-driven decision making.

Responsibilities

• Plan and execute multi-channel B2B marketing campaigns to drive lead generation and pipeline growth.
• Localize regional/global campaigns for Southeast Asian markets, ensuring cultural and market relevance.
• Manage end-to-end campaign lifecycle, from planning through execution to performance analysis.
• Partner with sales teams to align marketing activities with revenue targets.
• Drive high-quality lead generation and nurture programs using marketing automation tools.
• Monitor lead conversion metrics and optimize funnel performance.
• Collaborate with product to develop messaging and value propositions.
• Support creation of thought leadership content tailored to target industries.
• Ensure consistency of brand voice across all touchpoints.
• Plan and execute industry events, webinars, and client engagement initiatives.
• Manage relationships with external vendors, agencies, and partners.
• Represent LexisNexis at key industry events where required.
• Track, analyze, and report on campaign performance using CRM and marketing analytics tools.
• Provide actionable insights and recommendations to improve ROI.
• Maintain accurate reporting on KPIs including leads, pipeline contribution, and campaign effectiveness.

Skills

Demand generation

Campaign management

Digital marketing

Marketing automation

CRM (Salesforce)

Stakeholder management

Communication

Education

Bachelor's in Marketing / Business

Tools

Salesforce

Marketing automation

Job description

About our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About the Role

LexisNexis is seeking a results-driven Senior Marketing Executive to support B2B marketing initiatives across Southeast Asia. Based in Kuala Lumpur, this role will focus on driving demand generation, brand positioning, and customer engagement for our legal solutions portfolio. You will work closely with sales, product, and regional marketing teams to execute integrated campaigns that deliver measurable business impact.

Responsibilities

• Plan and execute multi-channel B2B marketing campaigns (digital, events, email, content syndication) to drive lead generation and pipeline growth.
• Localize regional/global campaigns for Southeast Asian markets, ensuring cultural and market relevance.
• Manage end-to-end campaign lifecycle, from planning through execution to performance analysis.
• Partner with sales teams to align marketing activities with revenue targets.
• Drive high-quality lead generation and nurture programs using marketing automation tools.
• Monitor lead conversion metrics and optimize funnel performance.
• Collaborate with product to develop compelling value propositions and localized messaging.
• Support creation of thought leadership content (whitepapers, webinars, case studies) tailored to target industries.
• Ensure consistency of brand voice across all touchpoints.
• Plan and execute industry events, webinars, and client engagement initiatives.
• Manage relationships with external vendors, agencies, and partners.
• Represent LexisNexis at key industry events where required.
• Track, analyze, and report on campaign performance using CRM and marketing analytics tools.
• Provide actionable insights and recommendations to improve ROI.
• Maintain accurate reporting on KPIs including leads, pipeline contribution, and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services.
• Proven experience in demand generation and integrated campaign management.
• Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars).
• Experience with CRM and marketing automation platforms (e.g., Salesforce).
• Excellent communication and stakeholder management skills.
• Ability to work across regional teams in a fast-paced, matrixed environment.
• Strong analytical mindset with a focus on data-driven decision making.

Preferred Qualifications

• Experience working in Southeast Asian markets (Malaysia, Singapore, Indonesia, etc.).
• Familiarity with legal industries.
• Experience in account-based marketing (ABM) is a plus.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. Hybrid work arrangements. Career progression. Working for you. We know that your wellbeing and happiness are key to a long and successful career.

Benefits

• Medical Inpatient and Outpatient Insurance: Coverage for your healthcare needs.
• Life Assurance Policies: Providing financial security for your loved ones.
• Modern Family Benefits: Support for maternity, paternity, and adoption needs.
• Long Service Award: Recognition for your dedication and loyalty.
• Celebratory Allowance/Gifts: Marking special occasions to celebrate with you.
• Flexible Benefits Plan Employee Assistance Program: Access support for personal and work-related challenges.
• Hybrid work arrangements: Balance work and personal life effectively.
• Access to Learning and Development Resources: Empowering your professional growth.

About the Business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights. LexisNexis Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision‑making and achieve better outcomes, and advance the rule of law around the world. We help lawyers win cases, manage their work more efficiently, serve their clients better and grow their practices. We assist corporations in better understanding their markets and preventing bribery and corruption within their supply chains. We partner with leading global associations and customers to help collect evidence against war criminals and provide tools to combat human trafficking. We endeavour to advance the rule of law across the world. Our teams are combining unparalleled legal and business information with analytics and technology to advance what’s possible for the way our customers work and to advance what’s possible in the world by strengthening the rule of law.