Senior B2B Marketing Executive – SEA SaaS

RELX International; Malaysia; Hybrid; MYR 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Medical Inpatient and Outpatient Ins.

Life Assurance Policies

Modern Family Benefits

Long Service Award

Celebratory Allowance/Gifts

Flexible Benefits Plan Employee Assist

Hybrid work arrangements

Learning & Development Resources

Zusammenfassung

RELX International is seeking a Senior Marketing Executive based in Kuala Lumpur to drive B2B demand generation for LexisNexis Legal & Professional. You will collaborate with regional marketing, sales, and product teams to execute integrated campaigns across Southeast Asia and measure impact on pipeline.

The role emphasizes localization, strong digital marketing execution, and data-driven decision making, with hybrid work arrangements and country-specific benefits.

Qualifikationen

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services.
• Proven experience in demand generation and integrated campaign management.
• Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars).
• Experience with CRM and marketing automation platforms (e.g., Salesforce).
• Excellent communication and stakeholder management skills.
• Ability to work across regional teams in a fast-paced, matrixed environment.
• Strong analytical mindset with a focus on data-driven decision making.

Aufgaben

• Plan and execute multi-channel B2B campaigns to drive lead generation.
• Partner with sales to align marketing activities with revenue targets.
• Develop value propositions and localized messaging; create thought leadership content.
• Plan industry events, webinars, and client engagement initiatives.
• Track campaign performance and provide actionable ROI insights.

Kenntnisse

B2B marketing

Demand generation

Integrated campaigns

Digital marketing

CRM & marketing automation

Sales collaboration

Analytics & reporting

Stakeholder management

Ausbildung

Bachelor’s degree in Marketing or Business

Tools

Salesforce

Jobbeschreibung

RELX International is seeking a Senior Marketing Executive based in Kuala Lumpur to drive B2B demand generation for LexisNexis Legal & Professional. You will collaborate with regional marketing, sales, and product teams to execute integrated campaigns across Southeast Asia and measure impact on pipeline.

The role emphasizes localization, strong digital marketing execution, and data-driven decision making, with hybrid work arrangements and country-specific benefits.