Senior B2B Marketing Lead — SEA, Hybrid

RELX; Selangor; Hybrid; MYR 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid work arrangements

Medical Insurance

Life Assurance Policies

Learning and Development Resources

Employee Assistance Program

Flexible Benefits Plan

Job summary

LexisNexis Legal & Professional in Kuala Lumpur seeks a results-driven Senior Marketing Executive to drive B2B demand generation across Southeast Asia, collaborating with sales, product and regional teams to deliver integrated campaigns that lift pipeline.

The role focuses on brand positioning, localized messaging, content development, events, and analytics to optimizeROI; hybrid work arrangement and opportunities for professional growth are offered.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of experience in B2B marketing, preferably SaaS or professional services.
• Proven experience in demand generation and integrated campaign management.
• Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars).
• Experience with CRM and marketing automation platforms (e.g., Salesforce).
• Excellent communication and stakeholder management skills.

Responsibilities

• Plan and execute multi-channel B2B marketing campaigns to drive lead generation and pipeline growth.
• Localization of regional/global campaigns for Southeast Asian markets.
• Manage end-to-end campaign lifecycle from planning to analysis.
• Partner with sales to align marketing activities with revenue targets.
• Drive high-quality leads and nurture programs using automation tools.
• Monitor funnel performance and optimize ROI.
• Develop compelling value propositions and localized messaging with product teams.
• Create thought leadership content and ensure consistent brand voice.
• Plan industry events, webinars, and client engagement initiatives.
• Maintain accurate reporting on KPIs and campaign effectiveness.

Skills

Demand generation

Campaign management

B2B marketing

Analytics mindset

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketing automation tools

Job description

LexisNexis Legal & Professional in Kuala Lumpur seeks a results-driven Senior Marketing Executive to drive B2B demand generation across Southeast Asia, collaborating with sales, product and regional teams to deliver integrated campaigns that lift pipeline.

The role focuses on brand positioning, localized messaging, content development, events, and analytics to optimizeROI; hybrid work arrangement and opportunities for professional growth are offered.