Regional B2B Marketing Lead – SEA & SaaS Growth

LexisNexis Legal & Professional group; Kuala Lumpur; Hybrid; MYR 112,000 - 156,000; Full time

Benefits offered by this job

Medical Insurance

Life Assurance

Modern Family Benefits

Long Service Award

Celebratory Allowance/Gifts

Flexible Benefits Plan

Employee Assistance Program

Hybrid work arrangements

Job summary

LexisNexis is seeking a Senior Marketing Executive in Kuala Lumpur to drive multi-channel B2B campaigns across Southeast Asia. You will partner with sales and product teams to generate demand, develop localized messaging, and manage events, webinars, and content programs that support revenue targets.

The role emphasizes digital marketing, marketing automation, and analytics to optimize ROI. Hybrid work setup and country-specific benefits are offered to support well-being and career growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 5–8 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services
• Proven experience in demand generation and integrated campaign management
• Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars)
• Experience with CRM and marketing automation platforms (e.g., Salesforce)
• Excellent communication and stakeholder management skills
• Ability to work across regional teams in a fast-paced, matrixed environment
• Strong analytical mindset with a focus on data-driven decision making

Responsibilities

• Campaign Strategy & Execution: Plan and execute multi-channel B2B marketing campaigns (digital, events, email, content syndication) to drive lead generation and pipeline growth; Localize regional/global campaigns for Southeast Asian markets, ensuring cultural and market relevance; Manage end-to-end campaign lifecycle, from planning through execution to performance analysis
• Demand Generation & Lead Management: Partner with sales teams to align marketing activities with revenue targets; Drive high-quality lead generation and nurture programs using marketing automation tools; Monitor lead conversion metrics and optimize funnel performance
• Content & Messaging: Collaborate with product to develop compelling value propositions and localized messaging; Support creation of thought leadership content (whitepapers, webinars, case studies) tailored to target industries; Ensure consistency of brand voice across all touchpoints
• Events & Partnerships: Plan and execute industry events, webinars, and client engagement initiatives; Manage relationships with external vendors, agencies, and partners; Represent LexisNexis at key industry events where required
• Analytics & Reporting: Track, analyze, and report on campaign performance using CRM and marketing analytics tools; Provide actionable insights and recommendations to improve ROI; Maintain accurate reporting on KPIs including leads, pipeline contribution, and campaign effectiveness

Job description

LexisNexis is seeking a Senior Marketing Executive in Kuala Lumpur to drive multi-channel B2B campaigns across Southeast Asia. You will partner with sales and product teams to generate demand, develop localized messaging, and manage events, webinars, and content programs that support revenue targets.

The role emphasizes digital marketing, marketing automation, and analytics to optimize ROI. Hybrid work setup and country-specific benefits are offered to support well-being and career growth.