Senior Marketing Executive

RELX International; Malaysia; Híbrido; MYR 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical Inpatient and Outpatient Ins.

Life Assurance Policies

Modern Family Benefits

Long Service Award

Celebratory Allowance/Gifts

Flexible Benefits Plan Employee Assist

Hybrid work arrangements

Learning & Development Resources

Descripción de la vacante

RELX International is seeking a Senior Marketing Executive based in Kuala Lumpur to drive B2B demand generation for LexisNexis Legal & Professional. You will collaborate with regional marketing, sales, and product teams to execute integrated campaigns across Southeast Asia and measure impact on pipeline.

The role emphasizes localization, strong digital marketing execution, and data-driven decision making, with hybrid work arrangements and country-specific benefits.

Formación

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services.
• Proven experience in demand generation and integrated campaign management.
• Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars).
• Experience with CRM and marketing automation platforms (e.g., Salesforce).
• Excellent communication and stakeholder management skills.
• Ability to work across regional teams in a fast-paced, matrixed environment.
• Strong analytical mindset with a focus on data-driven decision making.

Responsabilidades

• Plan and execute multi-channel B2B campaigns to drive lead generation.
• Partner with sales to align marketing activities with revenue targets.
• Develop value propositions and localized messaging; create thought leadership content.
• Plan industry events, webinars, and client engagement initiatives.
• Track campaign performance and provide actionable ROI insights.

Conocimientos

B2B marketing

Demand generation

Integrated campaigns

Digital marketing

CRM & marketing automation

Sales collaboration

Analytics & reporting

Stakeholder management

Educación

Bachelor’s degree in Marketing or Business

Herramientas

Salesforce

Descripción del empleo

About our Team LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About the Role LexisNexis is seeking a results-driven Senior Marketing Executive to support B2B marketing initiatives across Southeast Asia. Based in Kuala Lumpur, this role will focus on driving demand generation, brand positioning, and customer engagement for our legal solutions portfolio. You will work closely with sales, product, and regional marketing teams to execute integrated campaigns that deliver measurable business impact.

Responsibilities

• Campaign Strategy & Execution Plan and execute multi-channel B2B marketing campaigns (digital, events, email, content syndication) to drive lead generation and pipeline growth Localize regional/global campaigns for Southeast Asian markets, ensuring cultural and market relevance Manage end-to-end campaign lifecycle, from planning through execution to performance analysis
• Demand Generation & Lead Management Partner with sales teams to align marketing activities with revenue targets Drive high-quality lead generation and nurture programs using marketing automation tools Monitor lead conversion metrics and optimize funnel performance
• Content & Messaging Collaborate with product to develop compelling value propositions and localized messaging Support creation of thought leadership content (whitepapers, webinars, case studies) tailored to target industries Ensure consistency of brand voice across all touchpoints
• Events & Partnerships Plan and execute industry events, webinars, and client engagement initiatives Manage relationships with external vendors, agencies, and partners Represent LexisNexis at key industry events where required
• Analytics & Reporting Track, analyze, and report on campaign performance using CRM and marketing analytics tools Provide actionable insights and recommendations to improve ROI Maintain accurate reporting on KPIs including leads, pipeline contribution, and campaign effectiveness

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5–8 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services
• Proven experience in demand generation and integrated campaign management
• Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars)
• Experience with CRM and marketing automation platforms (e.g., Salesforce)
• Excellent communication and stakeholder management skills
• Ability to work across regional teams in a fast-paced, matrixed environment
• Strong analytical mindset with a focus on data-driven decision making

Preferred Qualifications

• Experience working in Southeast Asian markets (Malaysia, Singapore, Indonesia, etc.)
• Familiarity with legal industries
• Experience in account-based marketing (ABM) is a plus

We promote a healthy work/life balance across the organisation.

We offer an appealing working prospect for our people.

Hybrid work arrangements

Hybrid work arrangements: Balance work and personal life effectively.

Career progression

Working for you.

We know that your wellbeing and happiness are key to a long and successful career.

Benefits

• Medical Inpatient and Outpatient Insurance: Coverage for your healthcare needs.
• Life Assurance Policies: Providing financial security for your loved ones.
• Modern Family Benefits: Support for maternity, paternity, and adoption needs.
• Long Service Award: Recognition for your dedication and loyalty.
• Celebratory Allowance/Gifts: Marking special occasions to celebrate with you.
• Flexible Benefits Plan Employee Assistance Program : Access support for personal and work-related challenges.
• Hybrid work arrangements: Balance work and personal life effectively.
• Access to Learning and Development Resources: Empowering your professional growth.

About the Business LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

USA Job Seekers: EEO Know Your Rights.

RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results, and be more productive. Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions. Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.