Senior B2B Marketing Lead — SEA Growth

LexisNexis; Selangor; Hybrid; MYR 112,000 - 201,000; Full time

Benefits offered by this job

Medical Insurance

Life Assurance

Flexible Benefits Plan

Hybrid work arrangements

Job summary

LexisNexis is seeking a results-driven Senior Marketing Executive to support B2B marketing initiatives across Southeast Asia. Based in Kuala Lumpur, this role will focus on driving demand generation, brand positioning, and customer engagement for our legal solutions portfolio.

You will work closely with sales, product, and regional marketing teams to execute integrated campaigns that deliver measurable business impact.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services.
• Proven experience in demand generation and integrated campaign management.
• Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars).
• Experience with CRM and marketing automation platforms (e.g., Salesforce).
• Excellent communication and stakeholder management skills.
• Ability to work across regional teams in a fast-paced, matrixed environment.
• Strong analytical mindset with a focus on data-driven decision making.

Responsibilities

• Plan and execute multi-channel B2B marketing campaigns (digital, events, email, content syndication) to drive lead generation and pipeline growth
• Localize regional/global campaigns for Southeast Asian markets, ensuring cultural and market relevance
• Manage end-to-end campaign lifecycle, from planning through execution to performance analysis
• Partner with sales teams to align marketing activities with revenue targets
• Drive high-quality lead generation and nurture programs using marketing automation tools
• Monitor lead conversion metrics and optimize funnel performance
• Collaborate with product to develop compelling value propositions and localized messaging
• Support creation of thought leadership content (whitepapers, webinars, case studies) tailored to target industries
• Ensure consistency of brand voice across all touchpoints
• Plan and execute industry events, webinars, and client engagement initiatives
• Manage relationships with external vendors, agencies, and partners
• Represent LexisNexis at key industry events where required
• Track, analyze, and report on campaign performance using CRM and marketing analytics tools
• Provide actionable insights and recommendations to improve ROI
• Maintain accurate reporting on KPIs including leads, pipeline contribution, and campaign effectiveness

Skills

B2B Marketing

SaaS

Digital Marketing

Campaign Management

Stakeholder Management

Marketing Automation

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Job description

LexisNexis is seeking a results-driven Senior Marketing Executive to support B2B marketing initiatives across Southeast Asia. Based in Kuala Lumpur, this role will focus on driving demand generation, brand positioning, and customer engagement for our legal solutions portfolio.

You will work closely with sales, product, and regional marketing teams to execute integrated campaigns that deliver measurable business impact.