Senior Marketing Executive

Luxury Careers Pte Ltd; Kuala Lumpur; Presencial; MYR 60.000 - 120.000; Jornada completa

Descripción de la vacante

Luxury Careers Pte Ltd is seeking a dynamic Senior Marketing Executive for a prestigious French luxury fashion house with a global footprint. The role covers 360° marketing, brand storytelling and high-impact consumer experiences.

You will drive integrated campaigns across digital and offline channels, collaborate with retail teams, and manage partnerships to elevate brand presence. This exciting opportunity requires a well-rounded marketing professional who thrives in a luxury retail

Formación

• Bachelor's degree in Marketing, Communications or related discipline.
• 2–3 years of relevant marketing experience, preferably in luxury or premium fashion.
• Strong understanding of 360-degree marketing across digital and offline channels.
• Experience in campaigns, events, partnerships and agency management.
• Exceptional project management and stakeholder communication skills.
• Passion for luxury fashion and delivering elevated brand experiences.

Responsabilidades

• 360° Marketing Campaigns: Plan, develop and execute integrated marketing campaigns across online and offline channels, ensuring consistency with global brand positioning and guidelines.
• Brand & Communications: Drive brand awareness, visibility and engagement through strategic marketing initiatives, PR activities, media collaborations and brand partnerships.
• Digital Marketing: Oversee digital and social media campaigns, content planning, online engagement and performance optimisation.
• Retail & Trade Marketing: Work closely with retail teams to develop in-store activations, visual merchandising initiatives, promotional campaigns and customer engagement activities.
• Events & Activations: Conceptualise and execute brand events, product launches, VIP experiences and other consumer-facing initiatives.
• Media & KOL Engagement: Manage relationships with media, influencers, KOLs and external partners to strengthen brand presence and reach.
• Campaign Management: Coordinate with regional and global teams, agencies and internal stakeholders to ensure seamless campaign execution.
• Budget & Performance: Manage marketing budgets, monitor campaign effectiveness and provide insights and recommendations to improve ROI.

Conocimientos

360° marketing

Brand management

Campaign planning

Stakeholder management

Digital marketing

Communication

Educación

Bachelor's degree in Marketing, Communications, Business or related discipline

Descripción del empleo

We are seeking a dynamic and commercially driven Senior Marketing Executive to join a prestigious French luxury fashion house with a strong international presence and heritage in the world of fashion and leather goods.

This role offers an exciting opportunity for a well-rounded marketing professional with 360° marketing experience, who is passionate about luxury, fashion, brand storytelling and creating impactful consumer experiences.

Key Responsibilities

• 360° Marketing Campaigns: Plan, develop and execute integrated marketing campaigns across online and offline channels, ensuring consistency with global brand positioning and guidelines.
• Brand & Communications: Drive brand awareness, visibility and engagement through strategic marketing initiatives, PR activities, media collaborations and brand partnerships.
• Digital Marketing: Oversee digital and social media campaigns, content planning, online engagement and performance optimisation.
• Retail & Trade Marketing: Work closely with retail teams to develop in-store activations, visual merchandising initiatives, promotional campaigns and customer engagement activities.
• Events & Activations: Conceptualise and execute brand events, product launches, VIP experiences and other consumer-facing initiatives.
• Media & KOL Engagement: Manage relationships with media, influencers, KOLs and external partners to strengthen brand presence and reach.
• Campaign Management: Coordinate with regional and global teams, agencies and internal stakeholders to ensure seamless campaign execution.
• Budget & Performance: Manage marketing budgets, monitor campaign effectiveness and provide insights and recommendations to improve ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related discipline.
• Minimum 2–3 years of relevant marketing experience, preferably within luxury, premium fashion, lifestyle or retail brands.
• Strong understanding of 360-degree marketing, encompassing digital, offline, retail and brand communications.
• Experience in managing integrated marketing campaigns, events, partnerships and agency relationships.
• Strong project management, communication and stakeholder management skills.
• Commercially minded, creative and detail-oriented, with the ability to balance brand excellence and business objectives.
• Passion for luxury fashion, consumer trends and delivering elevated brand experiences.

Be part of an internationally recognized luxury fashion house and contribute to shaping meaningful brand experiences while driving business growth in a dynamic retail environment.

Brand identity will be disclosed to shortlisted candidates.