Marketing Intern

Longchamp; Kuala Lumpur; On-site; MYR 32,000 - 42,000; Full time

Job summary

Longchamp is seeking a Marketing Assistant in Kuala Lumpur to support day-to-day marketing activities for our French luxury fashion brand. The role involves assisting with campaigns, press outreach, influencer coordination, events, and client activations to boost brand visibility and client engagement in Malaysia.

You will work closely with the marketing team to ensure timely delivery of assets, coordinate with malls and partners, and help track campaign performance.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Communications, or related field.
• Internship or project experience in marketing, events, or a related field.
• Proficient in Microsoft Office; Excel and PowerPoint essential.
• Familiarity with Adobe Creative Suite is a plus.
• Comfortable with data, reports and performance tracking.

Responsibilities

• Assist the execution of 360 marketing campaigns for new collections.
• Support localization of global campaigns for Malaysia.
• Provide admin and coordination support to the marketing team.
• Support CRM campaigns and client engagement with retail teams.
• Plan events, in-store activations, and brand experiences.
• Coordinate marketing assets with malls, partners, and vendors.

Skills

Communication skills

Team collaboration

Organizational skills

Attention to detail

Event support

Education

Diploma or Bachelor’s degree in Marketing/Communications

Tools

Microsoft Office

Excel

PowerPoint

Adobe Creative Suite

Job description

We are looking for a Marketing Assistant to support marketing activities for a French Luxury Fashion Brand in Malaysia. This role involves helping with day-to-day tasks and supporting marketing campaigns.

You will assist in areas such as press coverage, influencer campaigns, events, and client activations to increase brand visibility and client engagement.

The ideal candidate should be organized, proactive, and interested in luxury fashion. You should be comfortable working in a fast-paced environment and enjoy working with a team.

KEY RESPONSIBILITES

360 Marketing Operations

• Assist in the execution of 360 marketing campaigns for new collections and brand initiatives.
• Support the localization of global campaigns for the Malaysia market.
• Provide general administrative and coordination support to the marketing team.

CRM & Clienteling

• Support CRM campaigns and client engagement activities in collaboration with retail teams.
• Assist in database management and troubleshooting (segmentation, updating, and ensuring accuracy)
• Coordinate the preparation and distribution of clienteling assets (invitations, gifts, e-newsletters, digital tools).
• Support basic tracking of campaign performance, client participation, and key insights.

Events & Activations

• Assist in the planning and execution of events, in-store activations, and brand experiences.
• Support the creation of publicity materials for events and assist with post-event reporting.

Mall Marketing & Advertising Support

• Assist in coordinating marketing assets with malls, partners, and vendors, ensuring timely delivery in line with campaign timelines.
• Support the monitoring of campaign visibility across channels and assist in preparing performance reports.

Cross-Functional Logistics & Administrative Support

• Coordinate with agencies, vendors, and partners to support asset delivery, quotations, and logistics.
• Support press sample management, showroom organization, and gifting logistics.
• Assist with finance administrative tasks, including invoice and quotation coordination.
• Assist in preparing monthly reports and basic competitor analysis.

REQUIREMENTS & SKILLS

Qualifications

• Diploma or Bachelor’s degree (recently completed or in final year) in Marketing, Communications, or related field.
• Prior Internship or project experience in marketing, events, or a related field (exposure to the luxury/ fashion/ retail industry is an advantage).
• Proficient in Microsoft Office Suite (with strong working knowledge of Excel & PowerPoint).
• Proficiency in Adobe Creative Suite (Photoshop/ Illustrator/ InDesign) is a plus
• Comfortable working with data, reports, and performance tracking.

Experience & Profile

• Strong communication skills; works well with teams and partners
• Able to prioritize and handle multiple tasks with attention to detail
• Proactive, resourceful, and solution-oriented
• Flexible to support evening/weekend events
• Positive team player, eager to learn
• Interest in marketing, customer engagement, and events
• Passion for fashion and luxury (a plus)