Senior Marketing Executive

GLOWTEX APPAREL SDN BHD; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

GLOWTEX APPAREL SDN BHD is seeking a Senior Marketing Executive to support and execute strategies that boost brand awareness, drive sales, and enhance customer engagement in the fashion segment. You will handle digital campaigns and content creation across platforms, coordinating with design, merchandising and sales teams.

The role requires 3–5 years of marketing experience in fashion/retail, strong copywriting, and analytical skills to optimize performance and budgets.

Qualifications

• 3–5 years of relevant marketing experience in fashion/retail is preferred.
• Strong understanding of digital marketing, social media management, content marketing and promotional campaign execution.
• Experience managing social media platforms such as Facebook, Instagram and TikTok.
• Familiarity with Meta Ads and Google Ads is an advantage.
• Creative writing with good copywriting, communication and presentation skills.
• Analytical mindset to interpret marketing performance data and recommend improvements.
• Proficient with Microsoft Office; Canva or similar tools is a plus.
• Good project coordination, time management and ability to handle multiple campaigns and deadlines.
• English and Bahasa Malaysia proficiency is an added advantage.

Responsibilities

• Plan, execute and coordinate marketing campaigns to support brand positioning, product launches, seasonal promotions and sales objectives.
• Manage digital marketing across social media platforms, websites and online channels to increase brand visibility and engagement.
• Develop engaging marketing content with the Design and Marketing teams.
• Coordinate marketing campaigns and in-store promotional activities to support retail and consignment sales.
• Ensure consistent brand identity and messaging across all materials and channels.
• Collaborate with Design, Merchandising and Sales to ensure timely campaign execution.
• Track campaign performance, social engagement, website traffic and sales; propose improvements.
• Assist in managing marketing budgets and regular reporting.
• Monitor market trends and consumer behavior to identify opportunities.
• Perform other marketing duties as assigned.

Skills

Digital marketing

Social media

Content marketing

Campaigns

Copywriting

Communication

Presentation

Analytics

MS Office

Canva

Facebook ads

Instagram ads

TikTok ads

Education

Marketing degree

Digital marketing degree

Job description

We are seeking a creative, proactive and results-driven Senior Marketing Executive to support and execute marketing strategies that strengthen brand awareness, drive sales growth and enhance customer engagement. The ideal candidate should have experience in digital marketing, campaign management, content creation and retail marketing, preferably within the fashion or apparel industry.

Key Responsibilities

Marketing Strategy & Campaigns: Plan, execute and coordinate marketing campaigns to support brand positioning, product launches, seasonal promotions and sales objectives.

Digital Marketing: Manage digital marketing activities across social media platforms, websites and other online channels to increase brand visibility and customer engagement.

Social Media & Content Creation: Develop engaging marketing content, including promotional materials, campaign visuals, captions and short-form videos, in collaboration with the Design and Marketing teams.

Retail & Promotional Activities: Coordinate marketing campaigns, promotional events and in-store activities to support retail and consignment sales performance.

Brand Management: Ensure consistent brand identity, messaging and visual presentation across all marketing materials and communication channels.

Marketing Coordination: Work closely with internal departments, including Design, Merchandising and Sales, to ensure timely execution of marketing campaigns and promotional activities.

Performance Monitoring: Track and analyse marketing campaign performance, social media engagement, website traffic and sales results, and recommend improvements where necessary.

Marketing Budget & Reporting: Assist in managing marketing expenditure, monitoring campaign effectiveness and preparing regular marketing reports.

Market Research: Monitor market trends, competitor activities, consumer behaviour and industry developments to identify new marketing opportunities.

Other Duties: Perform other marketing-related duties as assigned by the Management.

Job Requirements

Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communications, Business Administration or a related discipline.

Minimum 3–5 years of relevant marketing experience, preferably in fashion, apparel, retail or consumer brands.

Strong understanding of digital marketing, social media management, content marketing and promotional campaign execution.

Experience managing social media platforms such as Facebook, Instagram and TikTok.

Familiarity with digital advertising platforms, including Meta Ads and Google Ads, is an advantage.

Creative thinking with good copywriting, communication and presentation skills.

Strong analytical skills with the ability to interpret marketing performance data and recommend improvements.

Proficient in Microsoft Office applications; knowledge of Canva or other content creation tools is an advantage.

Good project coordination, time management and organisational skills, with the ability to manage multiple projects and deadlines.

Independent, proactive, detail-oriented and able to work effectively with cross-functional teams.

Good command of English and Bahasa Malaysia is an added advantage.

Candidates with a strong interest in fashion, branding and retail marketing are encouraged to apply.