Marketing Manager

Futuromic Photo AV Sdn Bhd; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Futuromic Photo AV Sdn Bhd in Malaysia seeks a Marketing Manager to lead and develop the internal team, drive marketing plans and performance targets, and continuously improve processes.

The role requires searching market intelligence, building partnerships with media and influencers, planning branding and pre-launch campaigns, overseeing digital marketing, lead generation, and alignment of materials with brand guidelines, while coordinating with merchandising and supply chain to support

Qualifications

• Diploma / Degree holders in marketing, business or mass communications or equivalent.
• Minimum 8 years experience in marketing with minimum 3 years in a managerial role within the consumer goods industry.
• Demonstrated ability to plan, manage and execute integrated marketing campaigns, promotional events, digital marketing initiatives and lead generation activities.
• Strong knowledge of digital marketing platforms, social media, CRM systems, marketing analytics, and campaign performance measurement.
• Strong leadership, strategic planning, analytical, problem-solving and decision-making skills.

Responsibilities

• Lead, manage and develop the internal marketing team to execute plans and meet targets.
• Search market intelligence to understand client requirements and identify opportunities.
• Build relationships with business partners, media and influencers for campaigns.
• Plan and execute branding, positioning, pre-launch and launch campaigns.
• Oversee digital marketing including social media, website content, online advertising, CRM and lead generation.
• Coordinate brand activations, CSR campaigns, workshops and promotional events.
• Collaborate with merchandising and supply chain on launches, pricing, campaigns.
• Prepare and manage annual marketing plans and budgets, monitor expenditure and ensure cost-effective implementation.
• Ensure all materials align with brand guidelines.

Skills

Marketing leadership

Digital marketing

Brand management

Market research

Communication skills

Strategic planning

Analytics

Education

Diploma / Degree in marketing, business or mass communications or equivalent

Tools

CRM systems

Social media platforms

Job description

The Marketing Manager leads, manages and develops the internal team to ensure effective execution of marketing plans, achievement of performance targets and continuous improvement. This role involves searching market intelligence to better understand client requirements and leveraging cross-product/industry business opportunities to maximize business results. The position requires building and maintaining positive relationships with business partners, media and influencers through collaborations and promotional activities.

Key responsibilities

Lead, manage and develop the internal team to ensure effective execution of marketing plans, achievement of performance targets and continuous improvement.

Search market intelligence to better understand client requirements for proactive advice as partner to leverage cross-product/industry business opportunities to propose in order to maximize parties' business results or optimize investment's effectiveness and efficiency.

Build and maintain positive relationships with business partners, media and influencers through collaborations, media engagements and promotional activities to ensure smooth campaign execution.

Plan and execute marketing initiatives including product branding, market positioning, pre-launch campaigns, official launches, promotional activities and ongoing marketing support.

Oversee digital marketing activities including Company's social media account such as Facebook, Instagram, YouTube and TikTok, website content, online advertising, CRM and lead generation campaigns to maximize marketing effectiveness.

Conduct market research, competitor analysis, customer profiling and feasibility-related marketing assessments to identify market opportunities and recommend suitable marketing strategies.

Support the organization and coordination of brand activations such as CSR (Corporate Social Responsibility) campaigns, workshops, pop-up stores and promotional events.

Collaborate with merchandising and supply chain teams to support product launches, seasonal campaigns, pricing strategies and marketing initiatives.

Prepare and manage annual marketing plans and budgets, monitor expenditure, optimize resource allocation and ensure cost-effective implementation of marketing initiatives.

Ensure all marketing materials and communications are aligned with brand guidelines and company standards.

About you

Diploma / Degree holders in marketing, business or mass communications or equivalent.

Minimum 8 years experience in marketing with minimum 3 years in a managerial role within the consumer goods industry, will be an added advantage.

Demonstrated ability to plan, manage and execute integrated marketing campaigns, promotional events, digital marketing initiatives and lead generation activities.

Strong knowledge of digital marketing platforms, social media, CRM systems, marketing analytics, and campaign performance measurement.

Strong leadership, strategic planning, analytical, problem-solving and decision-making skills.

Ability to work independently, manage multiple projects and priorities and deliver results within established timelines.

Proven track record in developing and implementing product marketing strategies, branding, pre-launch and launch campaigns and ongoing product marketing activities.

Creative, trendy, highly motivated and proactive with an analytical mind is a must.

Good PR, negotiation skill, result oriented, able to meet tight deadline with multi-tasking abilities.

Excellent communication, presentation, interpersonal and stakeholder management skills.