Digital Marketing Director

ACI HR Solutions; Kuala Lumpur; Presencial; MYR 260.000 - 380.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Leadership role

Career progression

Collaborative culture

Competitive package

Stunning location

Descripción de la vacante

ACI HR Solutions seeks a Director of Digital Marketing to lead strategy for a globally recognized luxury hospitality brand in Malaysia. You will shape the digital future, aligning marketing, tech, and guest experience across markets and platforms.

The role requires a strong background in luxury brands, expert analytics, and capabilities to manage budgets, agencies, and technology roadmaps. A boutique resort mindset is essential for success.

Formación

• 8–10 years of progressive experience in digital marketing with leadership of strategy, budgets and teams.
• Expertise in websites, SEO, paid media, analytics, CRM, and marketing technology; keen interest in AI and emerging tech.
• Background in luxury hospitality, luxury travel, or premium consumer brands (preferred).
• Strong analytical and technical skills with ability to see the bigger picture and invest wisely.

Responsabilidades

• Collaborate with IT, Revenue, and E‑Commerce to align digital strategies with business goals.
• Monitor and optimize the performance of digital platforms and campaigns against KPIs.
• Lead brainstorming sessions to identify innovative approaches to enhance the digital guest experience.
• Manage relationships with external agencies and partners, ensuring accountability and high performance.
• Stay updated on industry trends, emerging technologies and best practices to maintain a competitive edge.

Conocimientos

Leadership

Budget management

Agency management

Analytics

Business English

Herramientas

SEO tools

CRM

Analytics tools

Marketing automation

Descripción del empleo

Overview

We are seeking an experienced and visionary Director of Digital Marketing to lead the digital strategy for a globally recognized luxury hospitality brand. This role offers a unique opportunity to shape the digital future of a brand that combines legacy with innovation, ensuring our guests continue to discover, engage with, and experience our offerings in an ever-evolving digital landscape.

This position is ideal for a strategic thinker with a passion for digital innovation, a strong technical foundation, and a proven track record in delivering performance-driven results.

Responsibilities

As the Director of Digital Marketing, you will:

• Develop and lead the Digital Marketing strategy, roadmap, and budget, ensuring optimal investment across key markets, channels, and campaigns.

• Oversee the strategic development and performance of the resort website, focusing on user experience, conversion, SEO, GEO, analytics, and emerging search technologies.

• Drive the Marketing technology roadmap and collaborate on the continued development of the resort’s app with IT and external partners.

• Lead paid digital media strategies across search, display, metasearch, paid social, and other relevant channels, optimizing performance and ROI.

• Manage and challenge digital agencies and technology partners, fostering innovation and proactive recommendations.

• Oversee CRM and email marketing strategies, including segmentation, personalization, automation, and lifecycle communications.

• Analyze performance data to identify opportunities and translate insights into actionable strategies.

• Evaluate and implement relevant applications of AI, automation, and emerging technologies to enhance marketing and the digital guest experience.

• Provide expertise to support the broader social media strategy.

• Lead and develop the Digital Marketing team while building digital capabilities across the wider Marketing function.

Qualifications

The ideal candidate will possess:

• 8-10 years of progressive experience in digital marketing, including significant management responsibility for strategy, budgets, agencies, technology, and performance.

• Expertise in websites, SEO, paid media, analytics, CRM, and marketing technology, with a keen interest in AI and emerging technologies.

• A background in luxury hospitality, luxury travel, or premium consumer brands (preferred).

• Strong analytical and technical skills, coupled with the ability to see the bigger picture and make sound investment decisions.

• Proven leadership, stakeholder management, and project management skills.

• Excellent written and spoken Business English with meticulous attention to detail.

• You must have prior boutique luxury resort experience

Day-to-Day

• Collaborate with cross-functional teams, including IT, Revenue, and E-Commerce, to align digital strategies with broader business goals.

• Monitor and optimize the performance of digital platforms and campaigns, ensuring alignment with KPIs.

• Lead brainstorming sessions to identify innovative approaches to enhance the digital guest experience.

• Manage relationships with external agencies and partners, ensuring accountability and high performance.

• Stay updated on industry trends, emerging technologies, and best practices to maintain a competitive edge.

Benefits

• Opportunity to lead the digital strategy for a globally recognized luxury brand.

• Professional development opportunities, including potential progression into cluster or corporate Digital Marketing leadership roles.

• Work in a dynamic and collaborative environment that values innovation and excellence.

• Competitive compensation package, including benefits aligned with a luxury hospitality brand.

• The chance to work in one of the most stunning natural settings in the world.