CRM & CLIENTELING SPECIALIST

LVMH Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Louis Vuitton in Kuala Lumpur seeks a CRM & Clienteling Specialist to support daily CRM operations and clienteling programs across all touchpoints. You will execute targeted campaigns, maintain data accuracy, and ensure personalized interactions aligned with maison values.

You will collaborate with boutique teams, analyze client data, and contribute to loyalty and conversion efforts while upholding luxury standards and privacy policies.

Qualifications

• Marketing & Event Management background with hands-on experience in planning, coordinating, and executing promotional activities and client-focused events.
• Client-centric mindset with ability to build relationships and engage with clients.
• Exceptional communication skills in verbal and written formats.

Responsibilities

• Campaign Execution and Support: Implement CRM campaigns and clienteling initiatives, maintain segmentation data, and ensure brand-aligned messaging.
• Client Data and Insights: Analyze client data, prepare dashboards, and track metrics with data teams for accuracy.
• Personalization and Client Care: Design personalized communications and ensure premium experiences across touchpoints.
• System and Process Coordination: Ensure correct CRM usage, train users, coordinate with vendors, and enforce privacy standards.

Skills

Marketing & Event Management

Client-Centric Mindset

Exceptional Communication Skills

Job description

The CRM & Clienteling Specialist supports daily CRM operations and clienteling programs across all client touchpoints. This role is responsible for executing targeted campaigns, maintaining data accuracy, and ensuring personalized interactions that align with our Maison values and luxury standards.

Job responsibilities

• Campaign Execution and Support
  Implement CRM campaigns and clienteling initiatives across platforms.
  Maintain and update client databases with segmentation criteria.
  Support boutique teams in daily CRM tool usage and campaign alignment.
  Assist in deploying marketing automation workflows.
  Ensure brand-aligned content and messaging.
• Client Data and Insights
  Analyze client data and behaviors to refine segmentation.
  Prepare operational dashboards and performance reports.
  Collaborate with data teams to ensure integrity and accuracy.
  Track campaign metrics and suggest optimization strategies.
  Support measurement of loyalty and conversion indicators.
• Personalization and Client Care
  Contribute to the design of personalized client communications.
  Ensure premium client experiences across all touchpoints.
  Support tailored follow-ups and post-interaction engagement.
  Serve as a liaison between retail and HQ CRM teams.
  Monitor feedback and contribute to experience enhancements.
• System and Process Coordination
  Ensure correct CRM usage across tools and processes.
  Support training sessions for new users or updates.
  Coordinate with external vendors when needed.
  Maintain compliance with privacy and data policies.
  Drive improvements in process and user adoption.

Profile

Key Requirements:

Marketing & Event Management Background: Possesses hands‑on experience in planning, coordinating, and executing promotional activities and client‑focused events.

Client-Centric Mindset: Genuinely enjoys building interpersonal relationships, networking, and engaging directly with prospective and existing clients.

• Exceptional Communication Skills: Top‑tier verbal and written communication skills across all formats.

Founded in Paris in 1854, Louis Vuitton perpetuates the ambitious vision of its namesake. From his origins as a master trunk maker, manufacturing boxes used to pack both everyday objects as well as voluminous wardrobes, Louis Vuitton and his successors introduced numerous innovations including the advent of the flat‑top trunk, lightweight canvas, signature patterns, and the tumbler lock. Today, Louis Vuitton’s legacy is expressed through its rigorous spirit of innovation, the boldness of its creations and an uncompromising demand for excellence.

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