Senior Marketing Executive

CHANEL (Kuala Lumpur) Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

CHANEL Kuala Lumpur is seeking a senior marketing leader to regain category leadership through franchise optimization, consumer-centric innovation, and data-driven insights. You will partner with regional teams to drive omnichannel campaigns, elevate luxury services, and recruit/retain clients across LM, TR, and Ecom channels.

The role requires a strong background in beauty/retail with CRM and omnichannel marketing, plus strategic thinking, stakeholder leadership, and excellent MS Office skills.

Qualifications

• 5+ years in beauty/retail with CRM/Client Insights and omnichannel marketing.
• Strong understanding of the beauty industry, luxury experience preferred.
• Ability to analyze data and translate insights into actionable plans.

Responsibilities

• Protect brand equity and ensure high standards of execution.
• Partner with Comms and Agencies on integrated campaigns across touchpoints.
• Drive category growth via data analysis, insights and differentiated animations.
• Lead omnichannel customer experience and in-boutique activations from concept to execution.
• Collaborate with E-comm on differentiated initiatives and nurture digital channels.

Skills

Brand strategy

Omnichannel marketing

Data analysis

Stakeholder management

English proficiency

Education

Bachelor's degree in Business Administration or Marketing

Job description

Job Purpose:
Regain and strengthen category leadership through franchise optimization, consumer-centric innovation, actionable insights, and differentiated luxury services to drive sustainable growth and brand desirability.

Key Responsibilities:

BRAND

• Protect the brand equity by ensuring highest standards of execution.
• Partner Comms and Agencies on the implementation of integrated campaigns (media, PR, social) across all relevant touchpoints to gain SOV with ROI within planned budgets (reach & engagement)
• Work with Comms & Regional to strategize a plan to drive buzz and enhance desirability to heighten awareness and recruit new while building loyalty and retaining existing clients.

CATEGORY GROWTH & SHARE

• Identify opportunities and propose business recommendations through data analysis, competitive and customer insights to implement and scale differentiated animations.
• Populate campaign results and lead business reviews along with action items.
• Constantly keep abreast of developments in the category, analyzing the competitive landscape with category/channel insight and fuel local and regional intelligence
• Partner Forecast & Demand to ensure sufficiency to fuel the sell-through ambition & sampling strategies across all touchpoints; across channels (LM, TR, Ecomm) and formats (stocks, SPM), while maintain forecast accuracy and minimize L&O for the category.

CLIENT ENGAGEMENT

• Drive strong recruitment with the right activations & services-driven proposition (sampling, retargeting, conversion) – partner CEM on curating and executing the automation journeys for the categories.
• Ensure mono axis recruits progress to 2X purchase + SKINCARE. Transversally ensure framework is in place to elevate Skincare explorers to MU & FR to grow tri-axis rate, SPT and IPT.

RETAIL & OMNICHANNEL EXCELLENCE

• Partner Regional, CEM and Retail to design and articulate the ultimate seamless customer experience journey with an omnichannel approach, from prospecting to evaluation to conversion.
• Lead the execution of in-boutique activations such as launches, fragrance masterclasses, makeup workshops / events from conceptualization to coordination i.e. mall licensing, animation mechanics.
• Collect & analyze actionable client insights, towards recruitment (New %) /retention (+2nd purchase) goals, also to drive increase in MU SPT and FR IPT.
• Partner E-comm to plan and drive differentiated e-business initiatives (campaigns & product mix) to nurture e- business and digital channels to gain fair share.

BE THE GOLD STANDARD FOR LUXURY MU & FRAGRANCE

Partner L&D and Expertise Manager to formulate the right training modules at the right time to upgrade MU and FR specialists and all BAs in expertise & services (Les Quarts D'Heure).

Person Specifications:

Academic / Professional Qualifications

• University graduate or above and major in Business Administration, Marketing preferred

Work Experience

• Over 5-year's experience in beauty / retail industry with CRM/Client Insight and omnichannel marketing
• Strong understanding of the beauty industry, mid-mass or luxury.
• Ability to analyze data and craft workable findings from consumer and market intelligence and insights

Business / People Competencies

• Strategic thinking and an analytical mindset
• Ambition and courage in decision making and driving goals
• Able to develop, plan and deploy activations/digital campaigns with business insights in omnichannel
• Result and detail oriented and organized
• Teamwork and people leadership & stakeholder management
• English proficiency (communication in oral and writing)
• Excellent Microsoft Office skills (Excel, Word and Powerpoint)
• Demonstrate resilience, agility, innovation, manage complexities and navigate ambiguities.

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams.