Senior Marketing Executive

JOHRA JEWELS SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

JOHRA JEWELS SDN. BHD. is seeking a Senior Marketing Executive in Kuala Lumpur to drive integrated campaigns across digital and offline channels.

You will plan, develop, and execute campaigns, craft engaging content, and manage social media to strengthen brand presence and support sales growth. You will analyse performance data, coordinate with internal teams, and mentor junior staff while ensuring alignment with business objectives and seasonal priorities.

Qualifications

• Minimum 4–5 years of relevant marketing experience.
• Strong understanding of social media marketing.
• Experience in planning and executing campaigns.
• Ability to interpret data and optimize campaigns.
• Experience coordinating with designers, influencers or external marketing agencies.

Responsibilities

• Plan, develop, and execute integrated marketing campaigns to support sales targets.
• Coordinate promotional campaigns, product launches, and brand initiatives.
• Develop marketing plans and content calendars.
• Monitor market trends and competitor activities.
• Grow social media presence across TikTok, Instagram, Facebook.
• Create short-form video content and campaign copy.
• Track, analyse, and report on KPIs.
• Guide junior team members to ensure quality and timely execution.
• Coordinate with Sales, Showroom Operations, Customer Service, and Product.

Skills

Digital marketing

Social media

Campaign management

Content creation

Copywriting

Analytics

Team leadership

Education

Bachelor's degree in Marketing

Tools

TikTok

Instagram

Facebook

Job description

We are looking for a creative, proactive, and results-driven Senior Marketing Executive to drive our marketing initiatives and strengthen our brand presence across digital and offline channels. In this role, you will be responsible for planning and executing marketing campaigns, developing engaging content, managing social media activities, and analysing campaign performance to support business growth. You will work closely with the management team and other departments to ensure that marketing initiatives align with the company's business objectives.

Key responsibilities

Plan, develop, and execute integrated marketing campaigns to support sales targets, brand awareness, customer engagement, and business growth

Coordinate promotional campaigns, product launches, festive marketing activities, and other brand initiatives

Develop marketing plans and content calendars in line with business priorities and campaign timelines

Monitor market trends, customer behaviour, and competitor activities to identify new marketing opportunities

Manage and grow the company's social media presence across TikTok, Instagram, Facebook, and other relevant platforms

Develop engaging content strategies, particularly short-form videos, reels, and trend-driven content

Plan, coordinate, and oversee the creation of marketing content, including videos, social media posts, promotional materials, captions, and campaign copy

Track, analyse, and report on marketing campaign performance against established KPIs and business objectives

Guide and support junior marketing team members to ensure quality, consistency, and timely execution of marketing activities

Coordinate with Sales, Showroom Operations, Customer Service, Product, and other relevant departments to support business campaigns

About you

Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field

Minimum 4–5 years of relevant marketing experience, preferably in digital marketing, retail, lifestyle, jewellery, fashion, or consumer-facing industries

Strong understanding of social media marketing, particularly TikTok, Instagram, Facebook, and short-form video content

Proven experience in planning and executing marketing campaigns and managing social media platforms

Strong creative thinking, copywriting, content planning, and communication skills

Ability to interpret marketing data and recommend improvements based on performance results

Experience coordinating with designers, content creators, influencers, or external marketing agencies

Good organisational and project management skills, with the ability to manage multiple priorities

Able to work independently, take initiative, and demonstrate strong accountability for results

A proactive team player with the confidence to contribute ideas and work closely with management