Senior Marketing Executive

Bulan Bintang Clothing Sdn Bhd; Bandar Baru Bangi; Presencial; MYR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Bulan Bintang Clothing Sdn Bhd is seeking a Senior Marketing Executive to plan, develop, and execute strategies to raise brand awareness, drive sales, and strengthen customer loyalty. You will oversee campaigns, social media, product launches, promotions, and retail marketing, coordinating with sales and operations to hit targets.

Strong communication and digital marketing expertise are essential for success in a fast-paced fashion retail environment.

Formación

• Minimum 3–5 years of marketing experience in fashion, apparel, retail or e-commerce.
• Strong knowledge of social media marketing, digital advertising, content planning, and brand management.
• Familiarity with Facebook Ads, TikTok Ads, Google Ads, analytics tools, and e-commerce platforms is an advantage.

Responsabilidades

• Develop and execute marketing plans and campaigns to increase sales revenue and brand awareness.
• Manage and oversee the company''s social media platforms (Facebook, Instagram, TikTok, etc.) and create engaging content.
• Coordinate with sales, retail teams and external agencies to plan promotions, events, and in-store campaigns.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Prepare marketing briefs, calendars, and performance reports; track KPIs and ROAS.

Conocimientos

Marketing strategy

Social media marketing

Campaign management

Brand management

Communication

Educación

Bachelor's degree in Marketing or related field

Herramientas

Facebook Ads

TikTok Ads

Google Ads

Analytics tools

E-commerce platforms

Descripción del empleo

1. Job Summary

The Senior Marketing Executive is responsible for planning, developing, and executing marketing strategies to increase brand awareness, drive sales, attract new customers, and strengthen customer loyalty. The role involves managing marketing campaigns, social media platforms, promotional activities, product launches, and retail marketing initiatives to achieve the company's sales and business objectives.

2. Key Responsibilities

A. Marketing Strategy & Campaign Management

• Develop and execute marketing plans and campaigns to increase sales revenue and brand awareness.
• Plan seasonal campaigns, festive promotions, new product launches, clearance sales, and special offers.
• Ensure all marketing activities align with the company's brand identity and business objectives.

B. Digital Marketing & Social Media

• Manage and oversee the company's social media platforms, including Facebook, Instagram, TikTok, and other relevant channels.
• Plan and coordinate engaging content, promotional posts, videos, and product showcases.
• Work closely with content creators, influencers, KOLs, and external agencies to increase brand visibility.
• Monitor social media engagement, website traffic, online enquiries, and digital campaign performance.
• Support online sales initiatives through e-commerce platforms, marketplaces, and digital advertising.

C. Sales & Promotional Activities

• Collaborate with the sales and retail teams to develop promotions that drive customer traffic and sales conversion.
• Analyse sales trends, customer purchasing behaviour, and product performance to identify marketing opportunities.
• Plan and coordinate promotional activities, events, pop-up booths, roadshows, and in-store campaigns.
• Work towards achieving monthly, quarterly, and annual marketing and sales targets.

D. Brand Management & Customer Engagement

• Maintain consistent brand positioning, messaging, and visual identity across all marketing channels.
• Develop strategies to attract new customers and retain existing customers.
• Support customer loyalty programmes, membership campaigns, and customer engagement initiatives.
• Conduct market research and competitor analysis to identify industry trends and consumer preferences.

E. Marketing Content & Creative Coordination

• Prepare marketing briefs, campaign proposals, promotional materials, and marketing calendars.
• Coordinate with graphic designers, photographers, videographers, and external vendors to produce marketing assets.
• Ensure marketing materials accurately communicate product features, pricing, promotions, and brand values.
• Review campaign content before publication to ensure quality and consistency.

F. Performance Analysis & Reporting

• Prepare regular marketing performance reports covering campaign results, sales growth, engagement, and advertising expenditure.
• Track key performance indicators (KPIs) and recommend data-driven improvements.
• Manage marketing budgets effectively and monitor campaign spending.
• Present campaign insights, recommendations, and marketing plans to management.

G. Teamwork & Coordination

• Work closely with merchandising, inventory, retail operations, customer service, and e-commerce teams.
• Coordinate with suppliers, vendors, media partners, and external marketing agencies.
• Guide junior marketing team members when required.
• Perform other marketing-related duties assigned by management.

3. Job Requirements

• Minimum Qualifications: Degrees in Marketing, Mass Communication or any related fields.
• Minimum 3–5 years of relevant marketing experience, preferably in fashion, apparel, retail, or e-commerce.
• Proven experience in planning and executing marketing campaigns that contribute to sales growth.
• Strong knowledge of social media marketing, digital advertising, content planning, and brand management.
• Familiarity with Facebook Ads, TikTok Ads, Google Ads, analytics tools, and e-commerce platforms is an advantage.
• Strong communication, presentation, project management, and problem‑solving skills.
• Creative, proactive, organised, and able to work independently.
• Able to manage multiple campaigns and meet deadlines in a fast‑paced retail environment.
• Good command of English and Bahasa Malaysia.

4. Key Performance Indicators (KPIs)

• Achievement of marketing‑driven sales targets.
• Growth in brand awareness, social media reach, and audience engagement.
• Effectiveness of promotional campaigns and product launches.
• Return on advertising spend (ROAS) and marketing campaign ROI.
• Growth in customer acquisition, retention, and repeat purchases.
• Timely execution of marketing campaigns and promotional activities.
• Marketing budget management and reporting accuracy.

5. Skills & Competencies

• Strategic marketing planning
• Digital and social media marketing
• Fashion and retail market awareness
• Campaign and event management
• Sales analysis and performance reporting
• Branding and creative content development
• Budget management
• Communication, negotiation, and teamwork

6. Working Conditions

• May require occasional weekend or public holiday work during major promotions, launches, or retail events.
• Willingness to travel between retail outlets or attend marketing events when required.
• WFO (HQ Bandar Baru Bangi)

7. Schedule:

• Monday to Friday, 10am – 6pm
• Saturday (based on company need)