Junior Marketing Executive

Bulan Bintang Clothing Sdn Bhd; Bandar Baru Bangi; On-site; MYR 28,000 - 45,000; Full time

Job summary

Bulan Bintang Clothing Sdn Bhd is seeking a Junior Marketing Executive to assist the marketing team with planning and executing campaigns, social media content, and brand awareness initiatives. You will support day-to-day marketing operations, coordinate promotional materials, and monitor campaign performance to help drive sales and attract new customers.

The role focuses on collaboration with sales and retail outlets, content creation, and basic market research, with opportunities to learn and

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Fresh graduates are encouraged to apply; 1–2 years of relevant experience is an advantage.
• Proficiency in English and Bahasa Malaysia.

Responsibilities

• Assist in planning and executing marketing campaigns, seasonal promotions, festive campaigns, and new product launches.
• Support the preparation of monthly marketing calendars and promotional schedules.
• Coordinate marketing activities with the sales team and retail outlets.
• Ensure promotional materials, pricing, and campaign information are accurate and delivered on time.
• Assist in organising sales events, roadshows, pop-up booths, and in-store promotional activities.

Skills

Digital marketing

Content creation

Copywriting

Graphic design

Video editing

Market research

Campaign coordination

Communication

Teamwork

Attention to detail

Education

Diploma/Bachelor in Marketing or related

Tools

Canva

CapCut

Microsoft Office

Job description

Department: Marketing

Reports To: Senior Marketing Executive / Marketing Manager

Employment Type: Contract 3-6 months

1. Job Summary

The Junior Marketing Executive supports the marketing team in planning and executing marketing

campaigns, promotional activities, social media content, and brand awareness initiatives to drive sales

and attract new customers.

This role focuses on assisting with day-to-day marketing operations, coordinating promotional

materials, monitoring campaign performance, and ensuring all marketing activities are carried out

effectively to support the company's business objectives.

2. Key Responsibilities

A. Marketing Campaigns & Promotions

• Assist in planning and executing marketing campaigns, seasonal promotions, festive campaigns, and new product launches.
• Support the preparation of monthly marketing calendars and promotional schedules.
• Coordinate marketing activities with the sales team and retail outlets.
• Ensure promotional materials, pricing, and campaign information are accurate and delivered on time.
• Assist in organising sales events, roadshows, pop-up booths, and in-store promotional activities.

B. Social Media & Digital Marketing

• Assist in managing the company's social media platforms, including Facebook, Instagram, and TikTok.
• Prepare and schedule social media posts, captions, promotional announcements, and product updates.
• Assist in creating basic marketing content, including photos, short videos, and promotional graphics.
• Monitor comments, messages, engagement, and customer enquiries on social media.
• Support online marketing campaigns and e-commerce promotional activities.

C. Content Creation & Branding

• Assist in preparing marketing materials such as posters, banners, product catalogues, and promotional visuals.
• Coordinate with designers, photographers, and content creators to ensure marketing materials are completed on schedule.
• Help maintain consistent branding across social media, promotional materials, and retail outlets.
• Assist with product photography, styling, and content preparation for new clothing collections.

D. Market Research & Competitor Analysis

• Monitor fashion trends, competitor promotions, pricing, and marketing activities.
• Conduct basic market research to understand customer preferences and buying behaviour.
• Identify potential marketing opportunities and share ideas with the senior marketing team.
• Keep up to date with current social media trends and relevant fashion content.

E. Marketing Administration & Reporting

• Assist in preparing weekly and monthly marketing reports.
• Track campaign performance, social media engagement, and promotional results.
• Maintain marketing records, campaign schedules, and promotional materials.
• Assist with marketing budgets, invoices, purchase requests, and vendor coordination where required.
• Perform other marketing-related duties assigned by the Senior Marketing Executive or Marketing Manager.

3. Job Requirements

• Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Fresh graduates are encouraged to apply; 1–2 years of relevant experience is an advantage.
• Interest in fashion, clothing, retail, and consumer trends.
• Basic understanding of social media platforms and digital marketing.
• Familiarity with Canva, CapCut, Microsoft Office, or similar tools is an advantage.
• Good written and verbal communication skills.
• Creative, proactive, detail-oriented, and willing to learn.
• Able to work independently as well as collaboratively within a team.
• Good time management skills and ability to meet deadlines.
• Proficiency in English and Bahasa Malaysia

4. Key Performance Indicators (KPIs)

Performance will be evaluated based on the following areas:

• Timely completion of assigned marketing tasks and campaigns.
• Consistency and quality of social media content.
• Social media engagement and audience growth.
• Accuracy of promotional materials and marketing information.
• Successful coordination of marketing activities and product launches.
• Quality and timeliness of marketing reports.
• Contribution of marketing activities towards sales and brand awareness.

5. Skills & Competencies

• Basic digital and social media marketing.
• Content creation and copywriting.
• Basic graphic design and video editing.
• Market research and competitor monitoring.
• Marketing coordination and administration.
• Communication and teamwork.
• Creativity, organisation, and attention to detail.

6. Career Development

The Junior Marketing Executive will have opportunities to develop skills in campaign management,

digital marketing, brand management, sales analysis, and marketing strategy, with potential

progression to Senior Marketing Executive based on performance and experience.

7. Working Conditions

• Contract position.
• May be required to support weekend promotions, product launches, and retail events when necessary.
• Willingness to travel to retail outlets or event locations when required.
• WFO (HQ Bandar Baru Bangi)

8. Schedule:

• Monday to Friday, 10am – 6pm
• Saturday (based on company need)