Marketing Manager

Landmark Group; Petaling Jaya; On-site; MYR 240,000 - 420,000; Full time

Job summary

Landmark Group leads all marketing activities in Malaysia and Indonesia to drive growth and align with business plans. The role emphasizes building local marketing talent, driving demand generation through insights and strong financial acumen, and ensuring marketing initiatives deliver measurable results.

It also focuses on governance, vendor partnerships, and centralized media planning while maintaining brand integrity across markets.

Qualifications

• 12+ years of marketing experience in multi-country roles.
• 5+ years in a managerial capacity.
• Strong writing, editing, and presentation skills.
• Proven ability to drive demand generation and ROI.
• Fluent in English, Mandarin and Bahasa.

Responsibilities

• Lead brand management and positioning across Malaysia and Indonesia.
• Manage marketing budget and evaluate ROI to maximize impact.
• Oversee PR and reputation management with external agencies.
• Coordinate internal communications across offices and retail locations.
• Oversee digital & web management and local campaigns.

Skills

Marketing leadership

Budget management

Team management

Digital marketing

Communication skills

Tools

PowerPoint

Excel

Job description

Lead all marketing activities in Malaysia & Indonesia to achieve both short- and long-term business objectives. Responsible for developing and executing consumer-centric campaigns that align with overall business plans and drive sustainable growth.

This role will focus on building and retaining strong local marketing talent, driving demand generation through deep business insight and strong financial acumen, and ensuring all marketing initiatives deliver measurable business results.

The incumbent will take full accountability for evaluating, reviewing, and approving marketing business cases, ensuring alignment with defined growth metrics and strategic priorities. Additionally, strict adherence to corporate governance and compliance policies must be always maintained.

Job Description:

Brand Management & Positioning

• Build and enhance the organization’s brand image while effectively positioning the brand and sub-brands within the targeted customer segments.
• Ensure alignment of territory branding and communication with corporate brand guidelines.
• Forge and maintain strong partnerships with agencies and vendors to ensure efficient and impactful execution of all branding initiatives.
• Supervise and report to management on performance gaps between expected and delivered brand outcomes.
• Continuously monitor, evaluate, and improve branding and corporate affairs processes across all operational areas.
• Align regional concepts, marketing materials, and campaigns with the corporate marketing strategy to maintain consistent brand identity.
• Consolidate media and advertising requirements across business units & brands to develop a centralized media buying plan for the organisation.
• Negotiate with external partners on agency fees, ad space rentals, and other contracts to ensure cost efficiency and value.
• Identify, evaluate, and develop long-term relationships with key vendors, advertising agencies, and media partners.
• Oversee all marketing and advertising agencies engaged by the organisation to ensure high performance and accountability.

Marketing Budget & ROI Management

• Manage the corporate marketing budget by allocating expenditures in line with strategic marketing plans.
• Maximize return on investment (ROI) from media and advertising channels through data-driven media planning and performance reviews.

Public Relations & Reputation Management

• In collaboration with PR agencies and brand teams, develop and implement Corporate PR and Brand PR strategies to strengthen the organization’s presence in earned media.
• Oversee reputation management frameworks, ensuring timely and effective responses to protect brand integrity.

Internal Communications

• Plan, lead, and execute internal communication initiatives across all offices and retail locations.
• Work closely with the Group Corporate Communications team to localize and implement Group-wide communication programs.

Digital & Web Management

• Oversee the daily management and content updates of the corporate website in coordination with the Group’s Corporate Web Team.
• Ensure regional digital marketing aligns with Group standards and supports brand objectives.

Job Requirements:

• At least 12 years & above of marketing experience in multi country role, with 5 years in managerial capacity.
• Strong writing, editing, proof reading, professional printing/publishing skills are essential, including ability to present concepts verbally.
• Strong knowledge and understanding of current trends in fashion, digital media/social media.
• Demonstrated interest in fashion industry.
• Roll-up-your sleeves, team player with a proven ability to thrive in a fast-moving environment.
• Microsoft PowerPoint and Excel skills are required.
• Fluent in English, Mandarin & Bahasa and other languages will be an added advantage.
• Should have managed a team size of at least 6 team members.