Marketing Manager

Gold Reserve; Penang; On-site; MYR 50,000 - 70,000; Full time

Job summary

Gold Reserve is seeking a full-time Marketing Executive based in Penang. The successful candidate will develop and execute marketing strategies that align with company goals and enhance brand visibility across digital platforms.

Eligible candidates should possess a Bachelor's Degree in Marketing or a related field, with a minimum of 2 years of relevant experience. Key skills include digital marketing and strong leadership abilities.

Qualifications

• Minimum 2 years of experience in marketing, branding, or digital marketing.
• Experience in retail or e-commerce industry is preferred.
• Strong knowledge of digital marketing, social media management.

Responsibilities

• Develop marketing strategies aligned with company goals.
• Manage marketing campaigns across various platforms.
• Conduct market research to support business growth.

Skills

Digital marketing

Social media management

Advertising platforms

Leadership

Analytical skills

Education

Bachelor’s Degree in Marketing

Tools

Meta Ads

TikTok Ads

Google Ads

SEO tools

Job description

Responsibilities

• Develop and execute marketing strategies aligned with company goals and brand direction
• Strengthen brand awareness and maintain consistent brand identity across all platforms
• Identify market trends, customer behavior, and competitor activities to support business growth
• Plan and manage marketing campaigns across social media, digital advertising, and online platforms
• Oversee content creation, social media management, and promotional activities
• Monitor campaign performance and optimize marketing strategies to improve engagement and ROI
• Develop marketing initiatives to support sales growth across retail and online channels
• Work closely with Sales and Operations teams to align campaigns with business objectives and promotions
• Support customer acquisition, retention, and lead generation activities
• Build and manage partnerships, sponsorships, and collaborations with external partners and influencers
• Coordinate events, campaigns, and collaboration activities to increase brand visibility and engagement
• Conduct market research and analyze customer insights to improve marketing performance
• Prepare reports on campaign results, KPIs, and overall marketing effectiveness
• Use data‑driven insights to improve future marketing strategies
• Manage marketing budgets and ensure effective allocation of resources
• Monitor marketing spending to maximize ROI and campaign efficiency
• Lead and guide the marketing team in executing marketing activities and campaigns
• Collaborate with internal departments and external agencies to ensure smooth campaign execution
• Encourage creativity, teamwork, and continuous improvement within the team
• Perform any other duties and responsibilities as assigned by the Superior/Management from time to time

Qualifications

• Bachelor’s Degree or higher in Marketing, Business Administration, Communications, or related field
• Minimum 2 years of experience in marketing, branding, or digital marketing
• Experience in retail or e-commerce industry is an advantage
• Strong knowledge of digital marketing, social media management, and advertising platforms
• Experience managing marketing campaigns across online and offline channels
• Familiar with Meta Ads, TikTok Ads, Google Ads, SEO, and analytics tools is an advantage
• Good understanding of branding, content marketing, and customer engagement strategies
• Excellent communication, presentation, and interpersonal skills
• Strong leadership and team management abilities
• Able to work closely with cross‑functional teams and external partners
• Strong analytical, problem‑solving, and decision‑making skills
• Ability to analyze market trends, campaign performance, and customer insights
• Results‑driven mindset with the ability to achieve marketing KPIs and business objectives
• Creative, proactive, and highly organized
• Able to work in a fast‑paced environment and manage multiple projects simultaneously
• Strong time management and attention to detail
• Independent, responsible, and able to work under pressure

Job Details

Job Location: Penang

Employment Type: Full‑Time

Years of Experience: 2